Postbank: Saving mortgage loan
Petia Misheva and Greta Koleva
Campaign details
Brand owner: Eurobank BulgariaLead agency: Graffiti BBDOBrand: PostbankCountry: BulgariaIndustry Banks, credit cards, loansChannels used: Cinema, Direct marketing, Internet - display, Internet - microsites, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, TelevisionMedia budget: Up to $500k
Executive summary
This case study describes how, in difficult market conditions, Postbank Bulgaria created an innovative new loan category that combined a housing loan and a saving product in one new product: the Saving Mortgage Loan. In a...