AdColony: Tet shopping and mobile gaming behaviour of Vietnamese consumers 2020

Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
  • Personal care is the preferred gift for self and family, while females prefer to gift an electronic item over food and beverages (F&B) for the spouse, though confectioneries top the most purchased items.
  • GenZ prefer durable products while females prefer better designs and have a higher planned budget for Tet than males.
  • Mobile is the top source of discovering new brands and online gaming is the second preferred leisure activity during Tet.
  • Millennials spend maximum time on mobile gaming, while 93% of moms play mobile games dominating the afternoon playing slot....

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