Easy-to-digest and simple-to-apply strategy & planning tools

Andreas Krasser

Provides marketers with simple strategy and planning tools that can be applied now.
  • Targeting your audience pool should take a 3 tier process where you should firstly provide content that aims at generating your audience’s interest in regards to a specific topic, then build on the interest generated in Tier 1, and finish by putting a product-related spin on the topic.
  • Integrated insights mining is discussed in 4 steps, including landscape audit, social audit, qualitative audit and quantitative audit.
  • A communications map is also provided to show the biggest hurdle in comms, what your comms needs to do to break through the barrier, the desired outcome, what kind of channels/platforms are...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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