Inclusive growth drives consumption upgrading: China's imported goods market research

This report co-authored by Deloitte, China Chamber of International Commerce, and AliResearch reflect on China’s imported goods market as digitalization realizes growth not only in top-tier cities but also lower-tier ones and rural county areas.
  • The expansion of cross-border e-commerce extends the reach of overseas brands domestically as these platforms accumulate consumption data, as well as build sales and ‘new’ retail’ channels through digitalizing online and offline purchase scenarios.
  • The overseas warehouse incubation model has introduced limited volumes of small and mid-sized foreign brands to Chinese shoppers; this helped these niche brands that are temporarily unable to open online flagship stores enter China.
  • According to Tmall data, the penetration rate of cross-border e-commerce in China’s counties increased from 1% in 2014 to 7% in 2018.
  • The beauty, individual care and cosmetics categories rank first in...

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