- To give them the best chance of success, clients and agencies need to have a clear business objective in the creative brief, speak the same language, and have clearly defined decision-making frameworks and accountability.
- Above all, research agencies, clients and creative agencies need to work together more effectively to apply metrics in the right way to increase rather than decrease the likelihood of achieving them in market....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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