- Research conducted from more than 1000 interviews split between businesses and consumers uncovered that Netflix is currently the most popular subscription service for consumers in Singapore, with almost half of those surveyed already subscribing to it.
- Brands and agencies alike stated that they plan to increase investment on Advanced TV over the next 5 years by 29%.
- Consumers are also shown to be more conscious of how their data is being used – claiming they believe their data has become more valuable to advertisers.
- Very few consumers (35%) who believe they have been targeted by personalised advertising...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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