Tech Tracker Q1 2019

Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.
  • Popularity of voice activated speakers over the Christmas period has continued to grow, with penetration now at 14% across GB.
  • Amazon’s Echo line has emerged as the clear market leader with 79% of voice activated speaker owners having one.
  • Most voice activated speaker owners continue to focus on the traditional functionality of their speaker, primarily using it to listen to audio content (83%).
  • Personal data security is the largest concern for owners, with almost one htird (30%) concerned their conversations or data is being recorded and stored....

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