Tech Tracker Q4 2018

Trends in internet usage, tech ownership and the connected home based on a face-to-face survey via IpsosMORI in Great Britain.
  • Tech Tracker tells us that over half of GB adults own a tablet and whilst ownership has remained stable throughout 2018, it has risen 3 percentage points since Q4 ‘17.
  • Apple’s iPad is still the market-leader, with 1 in 3 GB adults owning an iPad; a position it has held since non-iPad ownership matched that of the iPad in Q1 2016.
  • Adults aged 45-54 are the most likely to own a tablet (71%) and are more likely than any other age-group to purchase goods or services via their tablet.
  • However, the likelihood of tablet users playing games...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands