The Consumerology Report: Canadian Economic Update

This article examines Canadian attitudes towards the economy, including concerns over rising costs and stagnant incomes and how this is affecting consumption habits.

The Consumerology Report: Canadian Economic Update

Bensimon Byrne

Introduction

Canadians view the economic road ahead with pessimism. A majority feel the Canadian economy – and their own provincial economies – are in recession, and are looking for a new financial direction for the country in 2015.

Cost of living is Canadians' top concern with nearly nine-in-ten believing that cost of living is rising faster than their household income.

Given the perception that sluggish growth has become mild recession and concerns about cost of living, marketers may find 2015 to be similar to last year, as Canadian consumers remain largely...

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