Unpacking product subscription models

Subscription services have been around for many generations, but in the last decade this business model with its recurring nature, has taken on new applications across categories including apparel, food, personal care, pet care, toys and more.
  • In the world of consumer, there are two distinct types of subscriptions that now bring products to your door: box subscriptions and replenishments.
  • Box subscriptions allow users to try a variety of new products curated and shipped at a regular interval, while replenishment is the restocking of essentials such as household supplies and personal care products aimed at offering convenience.
  • In Ipsos’s research, 62% of people agreed that replenishment models allow people to focus on the things that they care about by making life easier....

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