Marketer's Toolkit 2019 – In-housing: Here to stay?

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.
  • In-housing will be a key consideration for various brands in 2019, as three quarters of them are taking elements of their marketing in-house.
  • Proponents of in-housing point to greater cost efficiencies, better control and oversight of data, and an improved understanding of the brand by those creating and managing campaigns.
  • There are distinct requirements for creative and media in-house teams.
  • Many advertisers have abandoned in-house teams, with some brands opting to enhance oversight but keep using trusted partners and agencies....

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