What’s working in cinema

Global strategies, campaign updates and channel trends in cinema.
  • Brands are increasingly leveraging the power of emotion in cinema campaigns.
  • Marketers can bank on the increase in listings of family films during the holiday season.
  • Cinema helps campaigns to launch with impact.
  • Cinema occupies a unique position within the AV mix....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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