A recipe for success with English Heritage

English Heritage, a charity that manages English historic monuments, transformed its YouTube channel from a hodgepodge of ad hoc content into an internationally popular brand asset that is a source of revenue for the charity.

Executive Summary

We combined our historical know-how with YouTube’s powerful platform and cooked up a storm, growing our subscribers from 1000 to 390,000 in just over three years. We’ve transformed our channel from a hodge-podge of ad hoc content into an internationally-popular brand asset - one that gets our message in front of our customers and has the potential to become a significant source of revenue for our charity.

Case study

At English Heritage we bring history to life. We care for hundreds of historic places, from prehistoric sites to medieval castles, and from Roman forts to grand country houses....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands