NCS Trust: Change Your Summer

The National Citizen Service (NCS), a government-funded summer youth programme in the UK, launched a film on YouTube and pre-roll with influential YouTube stars to encourage year 11 students to sign up.

Background/business challenge

At the heart of NCS lies an inspiring belief: with the right opportunities and support, every young person has the potential to achieve their goals in life.

The four-week programme, which takes place in the summer after GCSEs, is designed to help young people discover what they're capable of, and give them the opportunities they need to achieve it.

The effect that NCS has had on its 300,000 participants is staggering. Research shows that thanks to NCS's 2016 programme, participants were significantly more confident, more skilled, happier, less anxious, and more socially engaged as a result of the...

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