Copyright policy

1. Introduction

  1. This copyright policy explains how you are permitted to use our service as an authorised User of one of our Client subscribers. Thank you for reading this policy; our ability to invest in high quality content depends on our authorised Users complying with it. We reserve the right to change this copyright policy from time to time by publishing an updated policy on www.warc.com. The updated copyright policy shall become effective and replace any previous policy with effect from publication. This version of the copyright policy was last updated in February 2019.

  2. We use a number of defined terms in this policy. Their meanings are given in the definitions set out in paragraph 6 below.

2. Fair use policy

  1. All use of WARC services is subject to fair usage limits designed to prevent misuse of the Subscription Materials, outside of normal business usage. WARC may put in place system restrictions which temporarily suspend User access if we consider that downloads exceed normal business usage. The WARC Plus service is capped at 2 WARC Plus requests per calendar month.

3. Authorised use of subscription materials

  1. You may access the Subscription Services and use the Subscription Materials in accordance with the permitted uses set out in this paragraph 3, subject to the restrictions on use set out in paragraph 4.

  2. You may access the Website Service and use the Website Materials for personal use whilst performing your duties for the Client and in the following manner only:

    1. View online: To open and view Website Materials from an electronic device which can access the Website;

    2. Save digital copies: To save a single copy of an Item for future reference on the Website using the Website’s ‘My Folder’ or similar functionality or locally on the storage medium of an electronic device provided that the Item cannot be accessed or shared by any other user via any electronic network;

    3. Make hard copies: To make hard copies by printing and/or photocopying individual Items for your own reference only;

    4. Share copies and extracts internally (an example of what is allowed under this permission is set out in paragraph 5 below): To share individual Items (or extracts of them) as a hard copy, PDF file and/or by email with:

      1. other Users for their own reference only; or

      2. in the case of a Named User Licence Agreement, with co-workers that are located at the same office as yours.

    5. Share reports incorporating extracts externally (an example of what is allowed under this permission is set out in paragraph 5 below): To incorporate insubstantial extracts from any Item into User Reports and to make such reports available, but only to the following:

      1. to other Users for their reference only, on condition that when you share the User Reports, you are not acting as a central distributor of information to such recipients; and/or

      2. to those clients of the Client that are being serviced from the office that is your usual place of work, on condition that all such distribution will be in hard copy, PDF or commonly used word processing or presentation file format only and for such clients’ own reference only.

  3. You may use the WARC Plus Service using the web form made available by WARC and may use any WARC Plus Materials sent you following such request for personal use whilst performing your duties for the Client and in the following manner only:

    1. View online: To open and view the WARC Plus Materials on screen using an electronic device;

    2. Save digital copies: To save copies of the WARC Plus Materials locally on the storage medium of an electronic device provided that such copies cannot be accessed or shared via an electronic network by users that are not Users;

    3. Make hard copies: To make hard copies by printing and/or photocopying the WARC Plus Materials for your reference only.

    4. Share copies internally: To share hard or soft copies of the WARC Plus Materials with any other User only.

  4. You will ensure that any reproduction of the Website Materials (including in any Reports) contains the following notice: "© and database right WARC Limited [current year]”. All warranties and liabilities disclaimed to the fullest extent permitted by law."

4. Restrictions on use of subscription materials

  1. The Client and Users will not use the Subscription Materials in any way which is not expressly permitted in clause 5, unless otherwise agreed in writing. In particular, but without limitation the following uses are prohibited:

    1. re-distributing any Item, User Report and/or part or all of the Subscription Materials in any form, by any manner or for any purpose (whether commercial or non-commercial) to any individual who is not an authorised User, except, in the case of the Website Materials only, as permitted in paragraphs 3.2.4.2 and 3.2.5.2;

    2. including the Subscription Materials on any corporate intranet, extranet or other web-based product or service operated by or for the Client;

    3. any use which involves you acting as a central distributor of Items, User Reports and/or part or all of the Subscription Materials to other employees of the Client or its Affiliates, whether such employees are Users or located at the Authorised Office(s) or otherwise;

    4. using the Subscription Materials to compile a database of, or re-creating the whole or substantial part of the Subscription Materials by making repeated and systematic copies of insubstantial parts of, any the Subscription Materials;

    5. using or authorising the use of any automated system or software to extract data from the Website for commercial purposes ("screen scraping") is prohibited;   

    6. use the Subscription Materials to service information requests on behalf of other offices in its organisation that do not hold a separate licence to use www.warc.com; and

    7. sub-licensing (i.e. authorising some else to use) any of the rights granted under this Agreement.

5. Use cases

Use case 1: Share copies and extracts internally (see paragraph 3.2.4 above):

If you and your team are working on a project that utilises Subscription Materials, you can save as a PDF (or equivalent) full articles and share them with either other named users, or if the Client’s licence permits, anyone within the Authorised Office(s). You can also use the forwarding options on the Website to share links to articles. For example, if you are gathering information on consumer behaviour within the young adult market you can click and share the link to multiple people within your office, and those with WARC access will be able to view the articles.

If you want to share an extract of an Item, this is also permitted, though WARC should be cited as the source. By an extract, we mean a commercially insubstantial part of the Item when compared to the Item as a whole, for example a chart or one to two paragraphs which add context, or quotes. If you are unsure please contact your CSM.

For clarity, you can’t:

    • Send full Items to non-Users (if you are unsure, use the share option on WARC to send a link to the Item)
    • Copy/paste more than 10% of an Item
    • Extract videos and share them.

Use Case 2: Share reports incorporating extracts externally (see paragraph 3.2.5 above):

If you work on a presentation on ‘The rise of Digital Media’ for your client, you and any other Users are permitted to use extracts within this presentation, ensuring WARC is cited as the source. By an extract, we mean a commercially insubstantial part of the Item when compared to the Item as a whole.

This presentation can then be shared with your client as long as it is for their internal use only, for example during internal meetings or research. Please note that the client receiving this report or presentation must be a client serviced from your Authorised Office. You can’t use WARC material in presentations for clients serviced from other offices.

For clarity, you can’t:

    • Send full Items to non-Users (if you are unsure, use the share option on WARC to send a link to the Item)
    • Copy/paste more than 10% of an Item.
    • Extract videos and share them.

Use case 3: Use of data tables and associated functionality:

If you and your team are working on a project that utilises the materials from WARC Data, you can use raw data to inform in-house modelling or calculations which lead to new data being created, you can cite individual figures and use any unmodified chart downloaded from WARC in presentations and reports.

For clarity, you can’t:

  • Republish substantial amounts of data in table or chart form
  • Modify WARC charts to remove sources, branding and/or copyright notices
  • Send data or chart content to non-Users
  • Systematically download large portions of data so as to create a separate database in electronic or structured manual form

6. Definitions

"Affiliate" means any entity controlled by a party or under a party’s common control, where “control” means: direct or indirect ownership, in an entity of 50% or more of the voting rights conferred by all the issued shares or equity interests in the capital of that entity; or the power to determine directly or indirectly the composition of the majority of the board of directors, similar management body or direct the management of such entity;

"Authorised Office(s)" means such of the Client’s and/or its Affiliate’s offices that are identified (whether by individual office address, territory or brand) in the Order Form subject to any additions and deletions as may be agreed in writing between WARC and the Client from time to time;

"Client" means the company named as such in the Order Form;

"Item" means an individual item forming part of the Website Material such as, but not limited to, an article, case study, paper, report, image, video, spreadsheet, table or other similar visual presentation of data;

Named User Licence Agreement” means a licence granted in favour of specified individuals (i.e. named users are listed on the Order Form);

Office Licence Agreement” means a licence granted in favour a named office or offices (i.e. the office or offices are listed on the Order Form);

"Subscription Materials" means the Website Materials and WARC Plus Materials;

"Subscription Period" means the period during which the Subscription Services shall be accessible by Users and for which the Client’s subscription to such services is valid and in force;

"Subscription Services" means the Website Service (subject to any download limits set out in the Order Form) and, if specified in the Order Form, the WARC Plus Service;

"User" means:

  • if the Order Form specifies that the Agreement is a Named User Licence Agreement, you if your name is included in the Order Form; or
  • if the Order Form specifies that the Agreement is an Office Licence Agreement, you if you are an employee of the Client (or, if expressly stated in the Order Form, its Affiliate) where your place of employment is located at the Authorised Office(s) specified in the Order Form.

User Reports” means reports written by you;

"WARC Plus Materials" means any emails, reports, documents or material WARC provides to Users through that service;

"WARC Plus Service" means the service through which WARC provides responses by email to queries and case study requests by Users;

"Website" means the website (currently located at www.warc.com) from which the Website Service is made available;

"Website Materials" means all text, audio-visual or other content available from the Website from time to time as part of the Website Service, whether accessed via a PC, tablet, mobile or other device using an Internet browser, App or other means of access; and

"Website Service" means WARC’s online information service by which the Website Materials are made available from the Website to the Client.

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