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Adspend Forecasts

Adspend Forecasts

Focusing on 12 key global markets, WARC's International Ad Forecast looks ahead two years across the major media.

  • Data are fully harmonised to allow accurate comparisons and dynamic summary tables provide clear overviews.
  • Forecasts are updated on a rolling basis throughout the year as soon as new data become available.
  • Data cover all major media, ad formats and key macroeconomic indicators in local currency, US dollars, euros and purchasing power parities (PPPs).

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