WARC Media Awards

Shortlists revealed for Effective Channel Integration and Effective Use of Tech. More shortlists to be announced in the coming weeks.


How sophisticated communications architecture helped boost campaign effectiveness.

Shortlist

Using integration to win the game of snakes and ladders

Brand Ford KA+
Agency GTB
Advertiser Ford
Country Europe

Unwrapping a love story

Brand Extra Gum
Agency Energy BBDO
Advertiser Mars Wrigley
Countries United States

Turning social currency into social commerce

Brand TRESemmé
Agency Ogilvy & Mather
Advertiser Unilever
Country Philippines

Vote for Underwood

Brand NOW TV
Agency MEC
Advertiser Sky
Country Italy

Made Possible by Melbourne

Brand University of Melbourne
Agency McCann Melbourne
Advertiser University of Melbourne
Country Australia

The Bic 4 Colour Champenships

Brand Bic
Agency McCann Melbourne
Advertiser Bic
Country Australia, New Zealand

Fanta Relaunch

Brand Fanta
Agency UM Sydney, Ogilvy
Advertiser Coca-Cola Company
Country Australia, New Zealand

Bachelor of Shaving

Brand Gillette India
Agency MediaCom Communications India
Advertiser Procter & Gamble
Country India

Tourist SIM – 360 Journey

Brand du
Agency Starcom Dubai
Advertiser Emirates Integrated Telecommunication Company
Country United Arab Emirates

Post Wisely

Brand du
Agency Starcom Dubai
Advertiser Emirates Integrated Telecommunication Company
Country United Arab Emirates

Finding the Party-Tray People

Brand HORMEL Gatherings® Party Trays
Agency Barefoot Proximity
Advertiser Hormel Foods
Country United States

Using Waze to drive guests to restaurants

Brand Rock Bottom Restaurant & Brewery
Agency IMM
Advertiser Craftworks
Country United States

Monopoly Win Win

Brand McDonald's
Agency OMD UK, Leo Burnett
Advertiser McDonald's
Country United Kingdom

Media that can!

Brand Channel 4
Agency OMD, 4creative
Advertiser Channel 4
Country United Kingdom

Declaration Descendants

Brand Ancestry
Agency Droga5
Advertiser Ancestry
Country North America

The Great "Hand Me Up"

Brand Ariel
Agency MediaCom Connections Israel, Stern Ariely Communication
Advertiser Procter & Gamble
Country Israel

Antarctica's Webseries

Brand Antarctica
Agency Almap BBDO
Advertiser AB InBev
Country Brazil

Sports Medicine & Orthopaedics Integrated Digital Campaign

Brand Cincinnati Children's Hospital Medical Center
Agency Barefoot Proximity
Advertiser Cincinnati Children's Hospital Medical Center
Country United States

The dullest ad in history for the least active kids in history

Brand OMO
Agency FP7/DXB
Advertiser Unilever
Country United Arab Emirates

Judges

A judging panel of industry experts, chaired by Charlie Chappell, Head of Global Integrated Media, The Hershey Company will be announced in the coming weeks.

Special Awards

Path-to-Purchase Award – how a campaign built an effective integration model around shopper or path-to-purchase insight

Effective Cross-Channel Measurement Award – for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together

The POE Award – how a strategy successfully linked paid, owned and earned media

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