Early Adopter Special Award
Sea Hero Quest
Brand Deutsche Telekom
Agency MediaCom, Saatchi & Saatchi
Advertiser Deutsche Telekom
The German mobile operator created a smartphone game to support research into dementia and improve its brand image.
'Sea Hero Quest' measured spatial navigation and created a benchmark against which dementia could be measured in the future.
The game was downloaded 3 million times and Deutsche Telekom saw an 18-point increase in brand approval in Germany.