Welcome to the third year of the WARC Media Awards, a comprehensive global awards scheme to reward comms planning which has made a positive impact on business results. This case study competition will examine the insight, strategy and analytics that power effective media investment.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter.

To enter, submit your case study in just one category. Across all categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships and Effective Use of Data – judges will look for the thinking behind a strategy, the measurement approach brands and agencies have put in place, and evidence that the comms strategy delivered against the client’s objectives.

Each category will have a Gold/Silver/Bronze award system. There is a $10,000 prize fund in each category for the best overall entries. The best overall paper will win the $7,000 Grand Prix, plus winners of the three Special Awards in each category will win $1,000 each.

For inspiration, and to learn more about last year’s winners, please read WARC’s 2018 Media Strategy Report.


There are four categories and each one has its own judging panel and set of Special Awards. As part of the judging process, judges will be asked to nominate entries they think deserve to be considered for the Special Awards. The categories are:

Effective channel integration
How sophisticated communications architecture helped boost campaign effectiveness.

Effective use of partnerships & sponsorships
How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Effective use of tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did using a particular tech contribute to the overall business success of a broader campaign?

Best use of data
Recognising the role of data in an effective communications strategy.

The WARC Media Awards strike an important balance of truly celebrating the rich creative possibilities of media, but with a clear view as to how that creativity is driving effectiveness and business results. There are many questions rightly being asked of media and digital channels at the moment, and highlighting the cases when data, tech, partnerships and channel integrations really drive results are how we continue to move the industry forward.

Jerry Daykin • Head of Global Media Partnerships, Diageo, Chair of the judging panel for Effective Partnerships & Sponsorships, WARC Media Awards 2018.

2018 Grand Prix winners


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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