Recognising the role of data in an effective communications strategy
A judging panel of industry experts, chaired by Scott Marsden, Head of Global Media at Spotify, will be announced in the coming weeks.
Personalisation Award – for the best example of a campaign that used data to segment effectively
The Attribution Award – for the best example of a channel attribution model
Data-Driven Insight Award – for a campaign where data helped to identify the right audience at scale