The Adaptive Data Lighthouse
Advertiser Hindustan Unilever Limited
Lifebuoy targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.
The brand created an infection warning system by crunching government data to predict outbreaks, and targeted marketing on a micro-local level to spread awareness.
As a result, Lifebuoy increased its rural brand metrics, penetration and sales, and helped to reduce infection rates.