The WARC Prize for MENA Strategy is now open for entries. Deadline: 5 April 2018

Welcome to the second year of the WARC Prize for MENA Strategy – a search for the best strategic thinking from the region's marketing industry.

The onus of this awards scheme is on strategy. Across MENA, new markets and new consumers are demanding new insights. We want this free-to-enter Prize to act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.

We also need to know that the strategy 'worked'. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth.

Prize structure

The Prize fund stands at $10,000: there will be a Grand Prix of $7,000 awarded to the best paper, plus three $1,000 Special Awards that recognise specific areas of excellence:

  • The Research Excellence Award for the best use of research in the development of strategic ideas.
  • The Brand Rebel Award for the best example of a campaign departing from category norms.
  • The Local Hero Award for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.

The judges will nominate entries they think deserve to be considered for these Awards.

Countdown Clock
Just 11 days left to enter the WARC Prize for MENA Strategy

A great strategy is a cogent and smart distillation of the problem. Once the problem is identified as such, solutions flow. In MENA when there is so much pressure on business results it is the right strategy that will separate the winners from the also-rans.

Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola MENA, Chair of the Judges, WARC Prize for MENA Strategy 2018