WARC Prize for MENA Strategy – 2019 Judges

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Chair of Judges

Ozge ZoraliogluÖzge Zoralio─člu – Chief Marketing Officer, Yum! Brands / KFC MENAPak & Turkey, KFC, Chair of the judges

Özge has more than 15 years of experience in leading professional services. Prior to joining Yum! Brands four years ago, Özge worked at IKEA, Best Buy, and Dominos Pizza in business development, growth strategies, consumer insights, digital and marketing and sales roles and responsibilities. Özge graduated from Istanbul Technical University with an Architecture degree and has a Master’s degree in Architecture and Cinema from Rice University in Texas.

The Panel

Remie AbdoRemie Abdo – Head of Strategy, TBWA\RAAD Dubai

Remie is a firm believer that advertising is not an industry but a means to a higher end: finding true solutions to real problems, influencing mindsets and shaping cultures for the better. Winning work from Cannes, WARC, Effies, and Lynx, among others, is a testament to her belief of giving every brand a bigger reason for existing. Remie started her career at Orange Telecom, BNP Paribas and the French Football Federation in Paris. After her Parisian adventure, she entered the agency world in Dubai making her way up from Junior Planner to Head of Planning at TBWA\RAAD Dubai today.

Donya AbdulhadiDonya Abdulhadi – Director of Strategy, Weber Shandwick MENA

Donya joined Weber Shandwick MENA’s Dubai office in 2017 and is responsible for multi-channel strategic planning activity for international clients across the region. She has vast experience in multidisciplinary, strategic communications across Europe, the Middle East, North Africa and North America, having worked on clients including Coca-Cola, Microsoft and Shell. She worked as a UN Strategic Communications Advisor to the Prime Minister of Libya during a critical time in the country’s transition. Donya has lectured on integrated marketing at Dubai’s American University and shared her insight and experience with Cass EMBA candidates.

Dana Al KutoubiDana Al Kutoubi – Head of strategic planning, JWT Saudi Arabia

With roles in both account management and planning, Dana has been with JWT for 14 years. Her experience covers a wide range of categories, including banking, luxury, FMCG and telco leading and managing different projects across the MENA region with a specific focus on Saudi. In 2008, Dana extended her KSA consumer expertise by relocating to Jeddah to lead businesses telecom, technology & FMCG categories. Within a challenging market, she has helped J. Walter Thompson Saudi Arabia establish itself as the most effective agency in the Kingdom Dana currently brings insights and category understanding to assignments on FMCG, banking , retail, luxury & telecom businesses in Saudi & the Gulf.

Ahmed Al SahhafAhmed Al Sahhaf – General Manager of Marketing Communication, STC

STC is the largest telecommunications company in the Gulf region, with a market cap of $40 billion. Ahmed joined its Marketing Communication team in 2010 and is responsible for communications strategy development across traditional and digital media, events, PR, and channel marketing. Under his stewardship, STC campaigns have won six awards at Dubai Lynx as well as Effies and a Grand Prix at The Loeries. STC’s Brand Health Index has also seen exceptionally high growth, especially among the youth segment. Ahmed’s career began with Nestlé in 2005.

Matthew ButterworthMatthew Butterworth – Managing Director, MullenLowe MENA

Matt leads behavioural change through ideas, creativity, content amplification and the use of marketing communications across all channels, ensuring that the agency has a truly integrated approach to all its clients across MENA. He has implemented global digital and social programmes for many leading brands including Barclays, Unilever and Philips. At McCann Worldgroup, Matt was part of the digital global strategic task-force helping to develop and head up a new digital and social strategy offering for the McCann and MCN worldwide agencies, reshaping the role that strategic practices should play within a modern integrated agency.

Laura ChaibiLaura Chaibi – Digital Insights & Strategy Advisor

Laura has 20 years of digital media experience across marketing, research, media measurement and advertising effectiveness. She has helped numerous companies build up their digital transformation and capabilities through commercial, consumer and market insights. From her pre-2000 Olympics days with Australia.com through to some of world’s biggest media owners, Laura continues to bring light into the dark corners of understanding digitally delivered media, audiences and advertising. A former member of the IAB, IAB Europe, MRG and MRS, Laura is now on the advisory board of Women in Research (WIRe) as well being an active I-COM member since its launch in 2005.

Ali CheikhaliAli Cheikhali – Creative Strategist, Google ZOO

Before joining the tech world, Ali championed TBWA's Disruption strategy methodology in the region across workshops, new business and clients such as Apple, Careem, du and Standard Chartered, picking up a bunch of awards along the way from Cannes Lions, WARC, MENA Effies, and Dubai Lynx. He has been named B&W Report's MENA Planner of the Year 2017 and among the Top 20 Planners Worldwide by the Drum's Big Won Report 2018. Today, Ali is dedicated to helping brands and agencies navigate from critical business problems to prototyping and testing to achieve 10x creative impact using Google tech.

Aakriti GoelAakriti Goel – Strategic Planning Director, Middle East & Africa, Cheil MEA

While her career started on the client side in Singapore, Aakriti discovered her love for advertising in Dubai. Her journey in the industry began with establishing digital capabilities and social strategies for renowned FMCG, finance, retail, automotive, beauty, and QSR clients. She then progressed to leading regional strategies for Nestlé, Unilever, Uber, Arla Foods, and Subway at FP7, contributing towards their global effectiveness accolades. Currently she heads the strategy department at Cheil MEA – spearheading the strategy for the agency and its several exciting technology and digital brands.

Noor HassaneinNoor Hassanein – Strategy Director, Impact BBDO

Noor is currently Strategy Director at Impact BBDO, with 10 years of diverse experience in advertising, starting her career as a Creative and making the unorthodox shift to Strategy. She began her career as a Copywriter in the then start-up agency of Drive Dentsu, after which she moved to JWT for 4 years. In 2013, she joined BBDO where she made an internal move to Planning and a regional move to Dubai. Noor believes that award winning and truly effective creative work is a result of a seamless collaboration of strategy and creativity. After all, strategy without creativity is boring and creativity without strategy is ineffective.

Tarek el KadyTarek el Kady – Senior Marketing Director, McDonald’s Middle East & Africa

Tarek is a discerning marketing veteran with more than 20 years of experience in the Middle East region. He has worked fourteen years at FP7-McCann Erikson and Lowe, and more than nine years at McDonald’s Middle East Development Company. Tarek is currently the head of the marketing for McDonald’s Middle East & Africa. In his role, he leads a cross-functional team to provide strategic marketing consultancy and guidance to seventeen markets with more than 1,400 restaurants in the MEA region. Tarek was named the Effies MENA 2016 marketer of the year.

Mario MorbyMario Morby – Head of Planning, FP7

As a strategist with nearly 20 years of experience, Mario has helped a range of different brands grow - usually by asking really uncomfortable questions. For the past five years, Mario was Associate Planning Director at McCann working across Mastercard, Alpro and Perfetti Van Melle. Prior to McCann, he led strategy for the world’s greatest football club, Aston Villa. Mario recently joined FP7 as Head of Planning, overseeing strategy and strategists across a range of clients including Uber, Arla and Unilever.

Jeremy PaulJeremy Paul – Freelance Strategic Media Consultant

Jeremy is tasked with driving strategic rigour and innovation across clients including Unilever in MENA. With 25 years' experience in EUP, APAC and MENA, and a Master's degree in Marketing & Communications, Jeremy brings to this WARC judging panel a passion for turning rigorous data-led analysis of brand business opportunities into imaginative strategic direction.

Dana SarkisDana Sarkis – Head of Marketing Science & Growth Strategies, Hearts & Science

With a degree in computer and communications engineering, Dana has more than 12 years of experience have spanned planning, buying and analytics. She is passionate about technology, data and analytics, using them to make better business decisions. Working across disciplines has made Dana adept at using consumer and media insights to fuel clients’ strategies and plans. She Dana strives to elevate the data and analytics conversations in the region by holding the industry accountable to ensure data safety and security. She is also responsible for expanding the Hearts footprint in the region.

Asma ShababAsma Shabab – Digital Strategy Consultant, IBM iX

Thanks to her insights into the role of artificial intelligence, internet of things, blockchain and big data, Asma advises companies and governments on how technology can help them create competitive advantage. Asma was previously the Marketing Leader for Watson Internet of Things at IBM Middle East, Africa and Turkey where she explored how artificial intelligence made things smarter. Before joining IBM, Asma was engaged in B2C and B2B communications as Director, Account Management and Business Development, at Corporate & Marketing Communications, CMC (an affiliate of Ketchum).

Ziad SkaffZiad Skaff – Managing Director, Hall & Partners MENA

Ziad leads research and analytics specialists in advising clients on brand and marketing communications strategies and the development of ROI metrics. He started out as a Marketing Research Analyst at Ipsos Saudi Arabia before moving to the UAE as a Senior Research Analyst, then becoming Advertising Research Manager. Prior to joining the newly created Hall & Partners MENA, Ziad had a stint at Omnicom Media Group, first as Director of Research and Insights, then Regional Executive Director for Research and Insights. He holds a Master's degree in International Business and a Certificate in Leading for results from INSEAD.

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