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22 August 2019 The top two July stars on the R3 Celebrity Index, a monthly snapshot of China's most influential celebrities on social media platforms, are both cast members from Chinese TV show Go Go Squid (based on the novel Stewed Squid with Honey): Yang Zi and ...
News
22 August 2019 The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
News
22 August 2019 Taco Bell, the quick-service restaurant chain, has looked beyond traditional media metrics as it seeks to gain a truly holistic view of campaign effectiveness.
News
22 August 2019 New research shows that customer-centricity is a pointless idea if companies are not first looking at keeping employees happy and engaged.
News
22 August 2019 Amid ongoing criticism of its data practices, Facebook has introduced a feature that helps users see and control the data provided by other websites, and which the company uses to target advertising.
News
22 August 2019 The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
21 August 2019 CNN International Commercial’s Rob Bradley and James Hunt explain the broadcaster’s ambitions for its CNN Reach consultancy, and why its latest sales deck doesn’t even mention the word ‘advertising’.
News
21 August 2019 Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
Opinion
21 August 2019 WARC’s Lucy Aitken interviewed Scott Marsden, head of global media at Spotify and chair of the Best Use of Data category at the 2019 WARC Media Awards.
News
21 August 2019 A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its ...
News
21 August 2019 Jack in the Box, the quick-service restaurant chain, is using e-sports as a way to forge connections with millennials and members of Generation Z.
News
21 August 2019 Chinese smartphone brand Oppo has bolstered its global sales and global marketing business units as it seeks to leverage growing momentum in Asia's emerging markets.  The company has named Brian Shen as VP and President of global marketing, ...
News
21 August 2019 Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
News
21 August 2019 A business focused on the wrong narrative and metrics, with marketing teams operating in silos, left little option but to “blow the whole thing up [and] start over”, according to the CMO of New Zealand retailer The Warehouse Group.
News
21 August 2019 WhatsApp, the Facebook-owned messaging service, is in talks with several Indonesian digital payment firms to bring their payment capability into the popular app, as the company seeks to engage with the country’s growing e-commerce scene.
News
20 August 2019 Online classifieds marketplace Carousell has unveiled a new brand identity as it marks its seventh anniversary this year, with a fresh focus on increasing advertiser involvement as part of its on-going monetisation efforts.
News
20 August 2019 Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
News
20 August 2019 Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.
News
20 August 2019 As changing drinking habits meet a desire to cut calories, hard seltzer, a genre of alcoholic sparkling water made by fermenting sugar, is growing at a precipitous rate across the US, unleashing a raft of fan art and causing suppliers headaches.
News
20 August 2019 Given the plethora of choice now available to consumers, the winning formula for brands is now less about what they offer, and more about the customer centricity and market responsiveness surrounding that core offering, two experts advise.
20 August 2019 Today's consumers are smart and well informed. They can see through half-hearted attempts by brands claiming to support social injustices or well-meaning environmental issues, argues Kantar's Graham Staplehurst.
Opinion
20 August 2019 Despite the opportunities of Southeast Asia’s mobile ecosystem, ad fraud is a major issue. TrafficGuard’s Luke Taylor explores some of the strategies that could help prevent it.
News
20 August 2019 China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.
News
19 August 2019 South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.
News
19 August 2019 Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.