News & Opinion

Sign up for daily news

News
18 October 2019 Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a “synesthetic” approach that causes multiple senses to interact, according to an article published in the Journal of Advertising Research (JAR).
Opinion
18 October 2019 Words are alive and well in the internet age, observes Faris Yakob, and their broader cultural effects are more than ever tied to their ability to break free of their intended contexts and become bigger then the ad – here’s how it worked for these brands.
News
18 October 2019 Young Muslim travellers have stopped waiting for countries and companies to adapt to their needs and are now taking matters into their own hands, according to new research by TBWA\Asia.
News
18 October 2019 A series of campaigns for Bodyform/Libresse tackling taboos around women’s periods and intimate hygiene has won the Grand Prix in the 2019 APG Creative Strategy Awards.
News
18 October 2019 Malaysia Airlines has launched a new logo and brand campaign, called ‘Fly Malaysia’, aimed at drumming up inbound and domestic travel in support of Visit Malaysia 2020.
News
18 October 2019 Consumers in the UAE have one thing in common – they are looking for value, and they’re increasingly willing to buy from anywhere to find it.
News
18 October 2019 Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according to Procter & Gamble’s Marc Pritchard.
News
17 October 2019 Sustainability takes many forms and it’s about more than just being green – it’s now about viability, e-commerce firm Rakuten believes.
News
17 October 2019 Machine learning is pretty dumb when it comes to sifting fact from fiction, according to new research.
News
17 October 2019 Panda Express, the quick-service restaurant chain, is tapping into the power of its origins story as a means of engaging and educating consumers, while simultaneously building its brand.
News
17 October 2019 Aldi’s long-running ‘Like Brands’ campaign, devised by McCann Manchester, has won the Grand Prix in the 2019 Effie Awards Europe, where McCann Worldgroup was also named the Agency of the Year.
Opinion
17 October 2019 Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space.
News
17 October 2019 A new study claims to have uncovered the key motivations that underlie how and why consumers interact with online content.
News
17 October 2019 Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
News
17 October 2019 UK companies cut marketing budgets for first time in seven years according to the Q3 2019 IPA Bellwether Report, as economic and Brexit-related uncertainties led to wait-and-see approach.
News
17 October 2019 Even a business selling commodities can successfully use digital if it looks at this in the right way, according to a Tata Chemicals’ executive who believes the channel opens up opportunities for brands no matter the vertical.
News
16 October 2019 The retail store as a site of commerce is blurring with its capability as a media channel, according to research from Starcom, which explores the ideas behind the store’s metamorphosis - here’s what you need to know.
News
16 October 2019 KeVita, the beverage brand owned by PepsiCo, has used digital sweepstakes as a powerful tool for building consumer engagement.
16 October 2019 Clients wondering what has happened to the savings and performance boost from in-housing need to develop flexible, hybrid models, says James Briscoe, Strategic Advisor, and Investor at Percept In-housing has been the buzz phrase of the past couple of years but as disappointment mounts over a lack of cost savings and a drop in performance, there will almost certainly be a shift to right-housing.
News
16 October 2019 Following Amazon’s widely-publicised foray into cashierless stores, a group of startups are now chasing the prize of creating the tech underlying what is believed to be a new phase of convenience retail – but the e-commerce giant will be tough to ...
News
16 October 2019 US retail giant Walmart plans to spin off its Flipkart payments arm PhonePe as a separate entity, in a signal of the growing intensity of competition in India’s digital payments space.
News
16 October 2019 In a sure sign that plant-based meat has gone mainstream, a new group of ‘meatless meat’ producers have entered the market – the very meat producers and giant food conglomerates the new plant-based products were designed to disrupt.
News
16 October 2019 Social’s role in strategy is growing: it is capable of fulfilling both long- and short-term business objectives; with smart influencer selection, it can lean on voices that drive growth; and its conversational nature can fuel brand bravery, leading ...
Opinion
16 October 2019 A fundamental shift in consumer attitudes demands a wholesale shift in approach from brands, according to progressive brands and agencies at Creativebrief’s flagship BITE LIVE event.
News
15 October 2019 Samsung Electronics America, the electronics manufacturer, is focusing on marketing experiences as a powerful means of engaging consumers, especially millennials and members of Gen Z.