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17 June 2019 As the Cannes Lions International Festival of Creativity kicks off today, the growing value attached to creative effectiveness is evident in the 34% increase in entries to the Creative Effectiveness Lions, the only global benchmark of the ...
News
17 June 2019 Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
News
17 June 2019 Most brands still don’t have audio guidelines, but the media landscape is changing and soon any audio logo will be better than none, an industry figure has claimed.
News
17 June 2019 Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
News
17 June 2019 OPPO, the Chinese smartphone maker, sees Europe as essential to its global expansion ambitions and is leveraging sports sponsorship – including the current Cricket World Cup – as a central part of that aim.
News
17 June 2019 Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
16 June 2019 As the marketing industry descends on Cannes, David Tiltman says it’s time to raise the level of debate around effectiveness.
News
14 June 2019 Millennials may have different motivations for supporting corporate social responsibility (CSR) efforts than older consumers, with important implications for advertising in this space, a study in the Journal of Advertising Research (JAR) has ...
News
14 June 2019 The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
14 June 2019 YouTube Works for Brands was first launched in 2016 to showcase the most effective uses of the platform for advertising campaigns.
News
14 June 2019 Print is no longer the primary consideration for Conde Nast’s portfolio of magazine brands as the publisher instead seeks to build out a “an ecosystem of consumer experiences” that can marry global cachet with local relevance.
News
14 June 2019 Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
14 June 2019 Ensuring brand safety is a basic requirement of digital advertising. Now it’s time to consider brand suitability, says Chris Bennett of Pixability.
News
14 June 2019 Sky, the European pay TV broadcaster, plans to double its spending on original programming as it seeks to ramp up its challenge to Netflix and Amazon, which currently dominate the UK video-on-demand market.
News
14 June 2019 It has been recognised for some time that high street retailers are struggling to adapt to the rise of e-commerce in the UK and the US, but now new analysis has shown that Japan’s bricks-and-mortar sector is in trouble too.
News
13 June 2019 The Australian subscription streaming market has grown by almost a third over the past 12 months and is on course to overhaul pay-TV’s market share within a couple of years, according to a new report.
News
13 June 2019 Following the release of the wildly popular gender-swap and baby filters, Snapchat, the photo sharing company saw weekly app downloads double, a sign that its user growth strategy through product innovation is working.
News
13 June 2019 Underlying growth in global adspend is slowing in 2019, according to GroupM’s latest worldwide media forecasts, and is expected to pick up only marginally in 2020.
News
13 June 2019 WarnerMedia, the media and entertainment company owned by AT&T, is taking inspiration from the consumer packaged goods industry as it develops a new digital streaming service.
News
13 June 2019 PR agencies score highly with clients in Asia in terms of trust and value, but that isn’t necessarily reflected in how much money those clients are prepared to spend with them in future, new research shows.
Opinion
13 June 2019 Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, is chairing this year’s WARC Prize for Asian Strategy.
News
13 June 2019 Marketing is sometimes referred to as the voice of the customer, but if it is to truly lead within a business then this has to be balanced with team capabilities and corporate culture – find the sweet spot and marketing can once again become ...
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13 June 2019 After almost a decade of dominance in London’s ride-hailing scene, Uber is facing competition on a number of fronts that could undercut the newly public company and beat it at its own game.
News
12 June 2019 Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth.
News
12 June 2019 Crate&Barrel, the homewares retailer, enjoyed podcast advertising success for its wedding registry service through a campaign that was carefully aligned with its target audience.