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Opinion
25 June 2018 This month, Al Ansari Exchange is the brand that has achieved the biggest uplift in its Ad Awareness in the UAE, according to YouGov’s BrandIndex Ad Awareness score.
25 June 2018 The price of TV and online video varies, but the cost does not always correlate to effectiveness. Here, MediaCom’s Marko Matejčić looks at the cost of one second of attention in order to better compare channels.
News
25 June 2018 ASIA PACIFIC: The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5bn this year, representing growth of 22% since last year.
Opinion
25 June 2018 It’s been a rough year for Facebook, but the social media mainstay is working to re-establish itself as a friendly, fun place for interpersonal communication.
25 June 2018 We’re currently living through the ‘mid-digital age’, according to Zenith ’ s Tom Goodwin, but it’s time marketers started considering the post-digital age.
News
25 June 2018 GLOBAL: Mars, the multinational food group and one of the biggest advertisers in the world, is calling on other brands to join it in a global initiative aimed at funding animal welfare and conservation projects.
News
25 June 2018 SAN JOSE, CA: Global mobile video consumption continued to rise in the first quarter of 2018, with almost three out of every five videos being watched on mobile, although there are signs that its growth rate is slowing.
Opinion
25 June 2018 This month, Chemist Warehouse is the brand which has achieved the biggest uplift in its Ad Awareness in Australia, according to YouGov’s BrandIndex Ad Awareness score.
Opinion
25 June 2018 This month, KFC is the brand which has achieved the biggest uplift in its Ad Awareness, according to YouGov’s BrandIndex Ad Awareness score.
News
25 June 2018 CANNES: Savlon, the antiseptic brand owned by ITC, won the Grand Prix in the Creative Effectiveness category at the 2018 Cannes Lions International Festival of Creativity for a campaign developed with the Mumbai office of Ogilvy, the agency.
News
25 June 2018 TOKYO: Branded content is an opportunity for media owners when the reputation of the publication itself and content quality are top of mind for readers, according to research by the Financial Times.
News
25 June 2018 LONDON: Facebook has always maintained that it is not a publisher, yet that has not stopped the social media giant from quietly launching its own print magazine.
Opinion
22 June 2018 Traditional ad planners and strategists are facing a unique set of pressures as the worlds of creativity and technology merge ever more closely together, finds Leo Rayman, CEO, Grey London.
News
22 June 2018 PARIS: Residents of several major European cities have made use of bike-sharing schemes ever since Paris pioneered the hugely popular Vélib system in 2007 and now the French capital is about to become a test bed for e-scooters.
News
22 June 2018 SAN FRANCISCO: Instagram, the Facebook-owned photo and video-sharing platform, has launched a new feature that allows users to create content of up to an hour in duration.
News
22 June 2018 CANNES: The New York Times, the news provider, is tapping the combined power of purpose, principle and process as it seeks to further strengthen its brand.
News
22 June 2018 TOKYO/BEIJING: Toyota, which vies with Renault-Nissan and Volkswagen to be the world’s largest automaker, is reported to be in the process of slashing its sales and marketing costs as it seeks to shift resources into research and development.
News
22 June 2018 CANNES: Sir Martin Sorrell, formerly of WPP, told a Cannes audience yesterday that his new S4 Capital venture plans to go upstairs and sit at the top table like the consultants.
News
22 June 2018 SHANGHAI: The escalating stand-off on trade between the United States and China could hurt a lot of American brands in the country, according to the founder and CEO of JD.com, the Chinese e-commerce giant.
News
21 June 2018 GLOBAL: Some $24bn in  new net advertising investment will be generated during 2018, according to latest figures from GroupM, with the US and China contributing over half that total.
News
21 June 2018 MUMBAI: The role of the chief marketing officer is changing, and marketers must stay on top of evolving business priorities, according to the CMO of one of India’s biggest beverage companies.
Opinion
21 June 2018 Joanne Lao is CEO, TBWA Greater China and is judging the 2018 WARC Prize for Asian Strategy. Here, Lucy Aitken, Managing Editor, Case Studies, talks to her about how China is rewriting the rule book for retail and tech and why Chinese millennials are such a powerful economic group.
News
21 June 2018 NEW YORK: Brands can gain potentially huge benefits from rethinking spending on consumer promotions and engagement (CPE) and bringing the same rigor to this area that they apply to above-the-line activities.
News
21 June 2018 GLOBAL: Better allocation of marketing spend could result in around $45bn more profit globally for brands each year, according to new research.
News
21 June 2018 CANNES: GSK Consumer Healthcare, the pharmaceutical company, has embraced the challenge of digital transformation by implementing a wide range of strategies that reflect the changing marketplace.