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18 April 2019 Established banking brands offer profound opportunities for internal disruption, a task potentially running through from marketing to product creation and technological capabilities.
News
18 April 2019 Iceland made headlines last Christmas for its strident ad against the use of palm oil, which the supermarket chain said it would excise from is own-brand products.
Opinion
18 April 2019 Brands face obstacles to pursuing a purpose, but the opportunity is immense. Alex Gordon of Sign Salad explores how a crisis of trust is feeding the trend and how some brands have uncovered a competitive advantage and how others have failed.
News
18 April 2019 India’s five southern states account for almost a quarter of all FMCG sales and their shopping habits differ in several ways from the rest of the country, research shows.
News
18 April 2019 Hulu, the partially ad-supported streaming service, drives revenue through a variety of different packages and products.
News
18 April 2019 New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
News
18 April 2019 Brands in the UK are treading a strange new philosophical path: are they about internationalism or are they about location and place, and its more abstract extension, nation? In the face of Brexit, some brands are considering a new localism that ...
News
17 April 2019 Contrary to what one might assume, the presence of digital roadside signs do not necessarily distract drivers, according to new research from Australia.
News
17 April 2019 Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking sensory power from tangible brand assets, according to an industry figure.
News
17 April 2019 Campaigns for Heineken in Nigeria, KFC in Malaysia and JetBlue in North America are among the 20 that have been shortlisted for the WARC Awards’ Effective Social Strategy category.
News
17 April 2019 Jeep, the car brand owned by Fiat Chrysler, has revealed how it tapped into patriotism in a positive way, steering clear of political controversy, with its “More Than Just Words” ad.
News
17 April 2019 The Advertising Research Foundation (ARF) has rescinded the David Ogilvy Award given to Cambridge Analytica, the now defunct research firm accused of harvesting Facebook user data, in the competition's "big data" category in 2017.
News
17 April 2019 India’s economy is growing, driven by an emerging middle class that will account for half the population within a few years and will lead to increasing product premiumisation, a leading business executive believes.
News
17 April 2019 UK marketing budgets were being revised upwards in the first quarter of the year even as marketers’ confidence levels remained significantly negative, according to the latest IPA Bellwether report.
News
17 April 2019 Two weeks on from the news that Sizmek was filing for voluntary bankruptcy, concern is growing that more ad tech businesses could follow suit, leading to legal disputes between them, agencies and publishers.
News
16 April 2019 Vietnamese banks are cashing in on consumers’ appetites to possess “lucky” numbers in everything from car licence plates to mobile phone numbers by selling off account numbers that are considered propitious.
16 April 2019 Looking at the WARC Media 100, the increasing sophistication of campaigns that use geographic data and targeting, and the seamless integration of those data sets, stands out as a key differentiator.
News
16 April 2019 Carlsberg is undergoing a complete overhaul in the UK – with a ‘rebrew’, more premium positioning and a greater appeal to women – as the beer brand concedes it had not been living up to its long running tagline.
News
16 April 2019 Apple is investing heavily in its video games service, Arcade, which, if it can get the mix right, is estimated to outgrow both its news and TV subscription revenues.
News
16 April 2019 Publicis Groupe has made its largest ever purchase –  and one of the advertising industry’s biggest at $4.4 billion – as it acquires Alliance Data Systems’ Epsilon unit  as part of a stated strategy to become ...
16 April 2019 For decades, the rule of thumb for US media companies and advertisers was that advertising on mainstream, English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in Spanish.
News
16 April 2019 Real progress has been made in overcoming some of the toughest problems facing the research industry, but roadblocks undoubtedly remain, according to Scott McDonald, president/CEO of the Advertising Research Foundation (ARF).
News
16 April 2019 Meat consumption is rising across Asia but consumers in the region still get twice as much protein from plants as animals and new Western plant-based brands are moving in on this territory.
News
16 April 2019 Global brands should be aware of the mental disconnects that can occur between the meaning intended to be communicated by a brand versus meaning created – as was illustrated by the recent Gillette campaign.
News
15 April 2019 Taco Bell, the quick-service restaurant chain, is using a nuanced mix of television and digital as it seeks to connect with its target audience.