About

WARC Rankings is the successor to the Gunn Report.

Gunn Report has been rebranded as WARC Rankings, bringing together three rankings that represent a global index of excellence in marketing. It identifies the most awarded and applauded ideas in the world and their creators.

WARC Rankings is an additional product available either stand-alone or as an add-on to WARC.com subscribers. Existing Gunn Report subscribers will have access to the WARC Rankings and the historic Gunn Report case studies as part of their current subscription. The previous Gunn Report website is also still available at archive.gunnreport.com.

WARC Rankings combines the winners' lists from the world's most important awards – global, regional and national – to establish the annual worldwide league tables for the global advertising industry. It offers the following rankings:

  • WARC Creative 100 (successor to the Gunn Report): The world's most creative campaigns and companies based on performance in creative awards (ranked annually since 1999).
  • WARC Effective 100 (successor to the WARC 100): The world's top effectiveness campaigns and companies based on performance in strategy and effectiveness awards (ranked annually since 2014).
  • WARC Media 100 (successor to the Gunn Media 100): the world's best media ideas, based on their performance in media awards shows (first ranked in 2018).

As well as the full WARC Rankings, subscription to the site includes access to information, data and intelligence through its databank, commentaries, uniquely searchable and viewable library of over 5,000 creative campaigns and proprietary research studies.

The Gunn Report was founded by Donald Gunn in 1999, after a career of more than 30 years at Leo Burnett where he was latterly Director of Creative Resources Worldwide.