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Exclusive, in-depth analysis of trends in effective marketing and advertising
Effective Innovation Report
August 2019 Lessons from the 2019 WARC Awards
Admap: Future of payments
August 2019 Admap's August issue focuses on the future of payments.
Cannes Analysis
July 2019 Insights from the 2019 Cannes Creative Effectiveness winners
Admap: How to grow via premiumisation
July 2019 Admap's July issue focuses on premiumisation.
Admap: Audio – Prospering in the ever-present medium
June 2019 Admap's June issue focuses on audio.
Influencers in the media mix
May 2019 Lessons from the WARC Media Awards
Admap: Data ethics
May 2019 Admap's May issue focuses on data ethics.
Cross-screen planning
April 2019 Lessons from the WARC Media Awards
Admap: Sustainability
April 2019 Admap's April issue is on opportunities and challenges in sustainability.
Media Strategy Report
March 2019 Insights from the WARC Media Awards
Admap: Frequency – How much is too much?
March 2019 Admap's March issue is on frequency.
Admap: Influencer marketing
February 2019 Admap's February issue is on influencer marketing.
IPA Effectiveness Awards analysis
January 2019 Insights from the winning campaigns
Admap: The evolution of direct-to-consumer brands
January 2019 Admap's January issue is on the evolution of direct-to-consumer brands
Marketer's Toolkit 2019
December 2018 How brands can respond to the year's biggest challenges
Admap: Drivers of change in 2019
December 2018 Admap's December issue is on drivers of change in 2019
Asian Strategy Report
November 2018 Lessons from the WARC Prize for Asian Strategy 2018
Effective Use of Brand Purpose Report
November 2018 Lessons from the 2018 WARC Awards
Admap: Personalisation
November 2018 Admap's November issue is on personalisation
MENA Strategy Report
November 2018 Lessons from the WARC Prize for MENA Strategy 2018
Effective Content Strategy Report
October 2018 Lessons from the 2018 WARC Awards
Effective Social Strategy Report
The Future of Strategy
July 2018 A global survey report on the outlook for planning and strategy
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