WARC Reports

Our exclusive proprietary series of in-depth analysis of major marketing themes

Cannes Analysis

Cannes Analysis

August 2017
Insights from the Cannes Creative Effectiveness winners

Innovation Casebook

Innovation Casebook

July 2017
Insights from the WARC Innovation Awards

Future of Strategy

The Future of Strategy

July 2017
A global survey report on the outlook for planning and strategy

Media Casebook

Media Casebook

May 2017
Insights from the WARC Media Awards

WARC 100

WARC 100 Analysis

April 2017
Lessons from the best marketing campaigns of the year

IPA Effectiveness Awards analysis

IPA Effectiveness Awards analysis

February 2017
Insights from the winning campaigns

Asian Strategy

Asian Strategy Report

January 2017
Insights from the WARC Prize for Asian Strategy

Warc Toolkit 2017


December 2016
WARC's guide to six major marketing trends for the year ahead

Seriously Social

Seriously Social

November 2016
Peter Field on how social strategy can drive business results

A Practitioner's Guide to Customer Acquisition

A Guide to Customer Acquisition

January 2016
Getting and keeping new customers for your brand

The Programmatic Primer

Programmatic Primer

July 2015
A marketer's guide to the online advertising ecosystem