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Exclusive, in-depth analysis of trends in effective marketing and advertising
Admap: Influencer marketing
February 2019 Admap's February issue is on influencer marketing.
IPA Effectiveness Awards analysis
January 2019 Insights from the winning campaigns
Admap: The evolution of direct-to-consumer brands
January 2019 Admap's January issue is on the evolution of direct-to-consumer brands
Marketer's Toolkit 2019
December 2018 How brands can respond to the year's biggest challenges
Admap: Drivers of change in 2019
December 2018 Admap's December issue is on drivers of change in 2019
Asian Strategy Report
November 2018 Insights from the WARC Prize for Asian Strategy 2018
Effective Use of Brand Purpose Report
November 2018 Lessons from the 2018 WARC Awards
Admap: Personalisation
November 2018 Admap's November issue is on personalisation
MENA Strategy Report
November 2018 Lessons from the WARC Prize for MENA Strategy 2018
Effective Content Strategy Report
October 2018 Lessons from the 2018 WARC Awards
Effective Social Strategy Report
Effective Innovation Report
September 2018 Lessons from the 2018 WARC Awards
Cannes Analysis
August 2018 Insights from the 2018 Cannes Creative Effectiveness winners
The Future of Strategy
July 2018 A global survey report on the outlook for planning and strategy
WARC 100 Analysis
April 2018 Lessons from the best marketing campaigns of the year
Media Strategy Report
April 2018 Insights from the WARC Media Awards
A Guide to Customer Acquisition
January 2016 Getting and keeping new customers for your brand