WARC Reports

Exclusive, in-depth analysis of trends in effective marketing and advertising

Content Strategy Report

Content Strategy Report

January 2018
Lessons from the content category of the 2017 WARC Awards

WARC Toolkit 2018

Toolkit 2018

December 2017
How brands can respond to the year's biggest challenges

Social Strategy Report

Social Strategy Report

November 2017
Lessons from the social category of the 2017 WARC Awards

Asian Strategy Report

Asian Strategy Report

November 2017
Insights from the WARC Prize for Asian Strategy 2017

MENA Strategy Report

MENA Strategy Report

October 2017
Lessons from the WARC Prize for MENA Strategy 2017

Cannes Analysis

Cannes Analysis

August 2017
Insights from the 2017 Cannes Creative Effectiveness winners

Innovation Casebook

Innovation Casebook

July 2017
Insights from the WARC Innovation Awards 2017

Future of Strategy

The Future of Strategy

July 2017
A global survey report on the outlook for planning and strategy

Media Casebook

Media Casebook

May 2017
Insights from the WARC Media Awards 2017

WARC 100

WARC 100 Analysis

April 2017
Lessons from the best marketing campaigns of the year

IPA Effectiveness Awards analysis

IPA Effectiveness Awards analysis

February 2017
Insights from the winning campaigns

A Practitioner's Guide to Customer Acquisition

A Guide to Customer Acquisition

January 2016
Getting and keeping new customers for your brand

The Programmatic Primer

Programmatic Primer

July 2015
A marketer's guide to the online advertising ecosystem