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Exclusive, in-depth analysis of trends in effective marketing and advertising
Effective Use of Brand Purpose Report
January 2020 Lessons from the 2019 WARC Awards
Admap: Digital strategy in healthcare marketing
January 2020 Admap's January issue focuses on digital strategy in healthcare marketing
Effective Content Strategy Report
December 2019 Lessons from the 2019 WARC Awards
Admap: Smart approaches to occasion marketing
December 2019 Admap's December issue focuses on smart approaches to occasion marketing
Marketer's Toolkit 2020
November 2019 The definitive, evidence-based and practical guide for marketers to plan for 2020
Asian Strategy Report
November 2019 Lessons from the 2019 WARC Prize for Asian Strategy
Admap: Partnering for growth
November 2019 Admap's November issue focuses on partnering for growth
Effective Social Strategy Report
October 2019 Lessons from the 2019 WARC Awards
Asia's anatomy of effectiveness
October 2019 Regional perspectives on key industry thinking
Admap: Winning in the era of brand experience
October 2019 Admap's October issue focuses on winning in the era of brand experience
CMO Growth Council
October 2019 How the world's top CMOs are reshaping the future of marketing
MENA Strategy Report
September 2019 Lessons from the WARC Prize for MENA Strategy 2019
Admap: Smarter video planning
September 2019 Admap's September issue focuses on smarter video planning
The Future of Strategy
August 2019 A global survey report on the outlook for planning and strategy
Effective Innovation Report
August 2019 Lessons from the 2019 WARC Awards
Admap: Future of payments
August 2019 Admap's August issue focuses on the future of payments
Cannes Analysis
July 2019 Insights from the 2019 Cannes Creative Effectiveness winners
Admap: How to grow via premiumisation
July 2019 Admap's July issue focuses on premiumisation
Anatomy of effectiveness
June 2019 A white paper by WARC
Admap: Audio – Prospering in the ever-present medium
June 2019 Admap's June issue focuses on audio
Influencers in the media mix
May 2019 Lessons from the WARC Media Awards
Admap: Data ethics
May 2019 Admap's May issue focuses on data ethics
Cross-screen planning
April 2019 Lessons from the WARC Media Awards
Admap: Sustainability
April 2019 Admap's April issue is on opportunities and challenges in sustainability
Media Strategy Report
March 2019 Insights from the WARC Media Awards
Admap: Frequency – How much is too much?
March 2019 Admap's March issue is on frequency
Admap: Influencer marketing
February 2019 Admap's February issue is on influencer marketing
IPA Effectiveness Awards analysis
January 2019 Insights from the winning campaigns
Admap: The evolution of direct-to-consumer brands
January 2019 Admap's January issue is on the evolution of direct-to-consumer brands
Admap: Drivers of change in 2019
December 2018 Admap's December issue is on drivers of change in 2019
Admap: Personalisation
November 2018 Admap's November issue is on personalisation
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