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Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.

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Salesforce, the cloud-based software firm, believes that trust is going to become increasingly important for companies and brands.

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Brands need to find a balance between performance marketing and brand building; afters years of focusing on performance media, eBay has renewed the emphasis on brand.

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Formula 1, the auto racing series needed to appeal to a broader set of fans outside of its core markets and chose to partner with Netflix on a series that could tell a more relatable story about the sport.

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General Motors, the auto brand, is using data and analytics to help drive its digital transformation in various ways.

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Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.

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BT, the British telco, reframed its emergency broadband product to sell to more small and medium sized businesses by removing the corporate jargon and providing the reassurance those customers wanted.

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Outlines a project to set up the first continuous panel to help a pesticides company better understand India’s farmers.

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American Express, the payments company, has developed a clear framework to help in recruiting influencers, developing content with these ambassadors, and measuring the impact of their work.

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The California Consumer Privacy Act (CCPA) poses a number of challenges to marketers, many of which are not prepared for this wide-ranging legislation.

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Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.

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Sephora, the beauty retailer, engaged in a novel influencer recruitment strategy that drove participation and helped it identify a diverse range of brand advocates.

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Rothy’s, a direct-to-consumer manufacturer of women’s and children’s footwear, has found that television advertising can deliver powerful impacts for its brand.

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Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

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The office environment is changing and B2B research methodology has had to adapt accordingly, as simple site visits are no longer enough.

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Target, the retailer, has built an in-house media shop that works on campaigns for its own brand and for third-party marketers.

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A majority of consumers believe that too many brands are using societal issues as a “marketing ploy” to sell products, according to a study by Edelman, the PR firm.

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The Museum of Old and New Art (MONA), an arts venue known for hosting works based around taboo themes likes sex and death, has put creativity at the heart of its efforts to attract visitors.

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AI has potential applications in warfare as well as advertising – and both require serious thinking about the ethics involved.

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Consumers around the world have differing views about diversity, and international brands need to deeply understand the local context as they approach this issue.

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Mountain Dew, the beverage brand owned by PepsiCo, used a snow-centered event to help tackle declining sales in the Mountain region of the US.

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Sephora, the beauty retailer, has put compelling experiences at the heart of its customer loyalty program, which is known as Beauty Insider.

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PepsiCo Beverages, the drinks unit of the fast moving consumer goods manufacturer, has tapped into the power of experiences as a means of deepening consumer engagement.

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ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.

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L.L.Bean, the outdoor retailer, has repositioned its brand in ways that reconnect to its heritage while reflecting changing consumer habits.