Search in

Show only

Date Range

Search within

Categories

Brand

Country

Index

3,424 results found
Sort by

Article

Since taking over Formula One, Liberty Media has invested in a research team that is exploring ways of exploiting what it believes is the untapped potential of the motorsport.

Article

The General Data Privacy Regulation (GDPR) could offer a guide to the opportunities and threats that will face US marketers as privacy legislation takes shape.

Article

New retail models are emerging that challenge traditional players in this space and offer direct-to-consumer brands a route to real-world engagement and sales.

Article

Companies and brands need to become much better at using intelligence in today’s fast-moving business environment, research agency Kantar believes.

Article

Direct brands are disrupting almost every consumer-facing category – and also transforming the marketing playbook.

Article

When brands depict society, it is important that they think about who is doing the watching and who controls the action – an example from Diageo shows how to do this.

Article

The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.

Article

Australia’s television media industry faces an existential threat from digital platforms and must become more progressive in its use of data and technology to compete.

Article

Quartz, the news brand, is using conversational tools such as chatbots to personalize content for its readers in nuanced ways.

Article

Customer-centricity is a major focus for Asia’s brands in 2019, especially in beauty and finance.

Article

National Public Radio (NPR), the broadcasting organization, is facing a new branding challenge as its content becomes available on a wider range of platforms.

Article

Brands can find their purpose by using technology in smart ways – from telcos, to multi-vitamins to charities and more – and fight disruption at the same time.

Article

Formula One, the global motorsport series, is using location data to better target its on-site experiences.

Article

Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.

Article

Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the increasingly competitive battle for consumer attention.

Article

The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.

Article

BuzzFeed, the digital media company, has found new and smarter ways to drive revenue at a challenging time for the industry in which it operates.

Article

Parachute Home, a direct-to-consumer brand in the bedding and bathroom space, has aimed to build consumer connections that are based on deep relationships.

Article

ThirdLove, the direct-to-consumer underwear brand for women, has disrupted a category that was rife with pain points for customers.

Article

Unilever, the fast moving consumer goods giant, is seeking to overcome some of the main obstacles facing brands in the measurement space.

Article

GroupM Connect, a unit of WPP Group, has learned invaluable lessons for the future in adapting to the European Union’s General Data Privacy Regulation (GDPR).

Article

Mondelēz, the global snack food giant, is rethinking how it gets consumer insights in Asia’s digital era.

Article

The Kellogg Co., the food group, is learning from the direct-to-consumer playbook as it seeks to launch new products in different ways.

Article

P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.

Article

Agencies and advertisers don’t always act on established industry best practice and fail to invest enough in brand building – leading to what Work Research refers to as a “brand gap”.