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Article

Delta Airlines, the air carrier, believes that data can play a central role in helping it stand out in a highly competitive category.

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National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

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The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.

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Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

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Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.

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Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.

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CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

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Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

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Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

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Discusses changes underway in the technology space and predicts technological trends expected to surface in 2019.

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Procter and Gamble is fusing consumer insights and new technology to create goods and services that combine what’s needed with what’s possible.

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With viewer numbers dropping, BBC sought to make major changes in its three stage re-generation of the Doctor Who brand.

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New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.

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Sam’s Club, the wholesale club owned by Walmart, has doubled down on the customer experience, and driven impressive results in the process.

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Tophatter, the e-commerce platform, is pursuing a very different model than many of the industry’s major players.

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Bonobos, the online retailer focused on men’s apparel, has built its brand through challenging traditional concepts of masculinity.

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PepsiCo, the food and beverage giant, has built an augmented-intelligence platform that it hopes will deliver numerous benefits to its business.

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Colgate-Palmolive, the consumer products company, used artificial intelligence (AI) to try a gain a clearer perspective on the payback from its retail promotions.

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HSBC, the financial-services provider, used an innovative, customer-facing robot to drive various core metrics at its flagship branch in New York City.

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Pharma brands should tap the power of behavioral economics as they seek to drive a change in habits among their patients.

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McDonald’s, the restaurant chain, has doubled down on multicultural marketing as seeks to be more nimble in this area.

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Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.

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The New York Times Co., the news organization, is using machine learning to address both newsroom and business problems.

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Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

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FabFitFun, the online subscription service, has used microinfluencers to engage consumers and drive sales.