Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Adrian Newby, WARC Best Practice, March 2018
Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.
Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
Tara Beard-Knowland, Steven Ginnis, Research on WARC, Ipsos MORI, August, 2019
With people laying out their everyday light-hearted views – and deepest darkest secrets – for all to see,the amount of data readily available to anyone inclined to look is staggering, which raises important questions around the principles and legitimacy of analysing individuals’ data.
Websites that embed Facebook’s ‘Like’ button are now jointly liable for the initial processing of user data and must get consent from European Union visitors before transferring it to the social network, or be able to ...
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the ...
The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
At Apple’s annual conference for developers, the tech giant announced a suite of new tools with privacy at the core of the offer that is designed to differentiate it from other big-name service providers – that and an astronomically ...
Britons are spending more time online than ever – estimated at around 50 days a year – yet they are increasingly concerned about the risks posed by the internet and support tighter regulation of social media sites, a new study has ...
It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
Brands that have allocated budgets to location-marketing are likely to be encouraged by findings from a new survey of US consumers, which suggests they are mostly comfortable with the experience despite some privacy concerns.
The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, according to a team at analytics firm Marketscience Truesight.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.