Article
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WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, October 2018
Highlights characteristics of the most effective teams, barriers to integration, and “how-to’s” for marketers attempting to “orchestrate” the work of multiple agencies and other partners.
Article
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Deb Giampoli and Karen Adams, WARC Best Practice, August 2018
Outlines the skills marketers need to enable their agency’s creative team to deliver the best work.
Article
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Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019
The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.
News
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29 October 2019
The key to productive agency work is a combination of a longer relationship, and a careful balance of scope and budget, a new report finds.
Opinion
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Amy Rodgers & Dr. Emma Slade, October 2019
Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.
News
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22 October 2019
Over the course of a year, Shell, the multinational oil and gas company, undertook a project to rethink its creative and media relationships at both a global and local level.
Article
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Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.
Article
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Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
News
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26 September 2019
Advertisers are not particularly worried about potential conflicts of interest when media planning and buying are performed by the same agency, but they are far more concerned when media rebates are not disclosed.
News
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25 September 2019
While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more long-term ...
Article
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Amy Rodgers, Neil Godber and Emily Rule, WARC Webinars, September 2019
Looks at what strategists are most concerned about in the industry today by revealing findings from the 2019 Future of Strategy report.
News
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18 September 2019
Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.
News
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17 September 2019
More than two-thirds of advertisers have updated their media agency contracts within the past three years – and one-third in the past year alone – in response to concerns about transparency and alleged rebates in the media buying ecosystem, ...
Article
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WARC Exclusive, August 2019
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Opinion
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Mark Hadfield, July 2019
Strategy teams' relationship to their clients can unlock disproportionate value, says iris' Mark Hadfield.
News
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10 July 2019
Marketers need to redirect $19bn of their tech spending to agency creativity over the next six years, according to analysis by Forrester, the research firm.
News
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01 July 2019
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’, an approach that encourages a culture of debate about how things can be improved – and this also plays into its marketing and its ...
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Forrester, the research firm, believes that marketers need to redirect a significant portion of their tech spending to agency creativity in order to more effectively build their brands.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Accenture Interactive and the recently purchased agency, Droga5, have spoken publicly about what the acquisition means, and what it says about the creative business.
News
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13 June 2019
PR agencies score highly with clients in Asia in terms of trust and value, but that isn’t necessarily reflected in how much money those clients are prepared to spend with them in future, new research shows.
Article
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Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Boeing, the aerospace giant, has built an in-house creative shop which can offer invaluable tips for other brands that are interested in handling such duties internally.
Article
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Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Anheuser-Busch InBev, the brewer, has evolved its agency relationships across a variety of dimensions in order to drive greater collaboration and creativity.
