PR agencies score highly with clients in Asia in terms of trust and value, but that isn’t necessarily reflected in how much money those clients are prepared to spend with them in future, new research shows.
Agencies may benefit from pursuing greater collaboration on various issues of importance to the industry, such as pushing for data transparency, changing remuneration models, and creating more flexible workforces.
Huawei has endured a series of blows in recent days – the most significant being the decision by UK-based chip designer ARM to suspend business with it – but industry observers expect the beleaguered Chinese tech giant to weather the ...
GSK Consumer Healthcare, the pharma company, is bringing some media duties in-house, but believes that agencies still have an important role, especially if they can adapt to the evolving needs of clients.
As the world’s biggest advertiser, Procter & Gamble is often a bellwether for the industry’s future. Its approach to in-housing, outlined here by Stephen Whiteside from WARC, should thus be of interest to brands and agencies alike.
Agencies need to shift their strategic approach from “marketing” to “mattering”, a transformation based on meaningful relationships, compelling experiences, and other ways of building deep connections to individuals.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Merry Baskin and Kate Waters, WARC Best Practice, August 2017, pp. 36-37
This article provides agencies with a best practice guide for writing an effective creative brief, which can form the foundation for the disruptive, breakthrough thinking that can really make a difference to a client's business.
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