Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Epidiolex, a drug developed by GW Pharma, has been shown to be effective in treating rare and complex variants of epilepsy using CBD, but the company has had to build trust in a substance that continues to face preconceptions and the stigma ...
Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254
This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.
Nirupama Kaushik and Maitreyee Patki, ESOMAR, Asia Pacific, 2019
Brandscapes Worldwide, an insights company, uncovered how researchers can understand existing habits and how brands can create a desirable habit by launching a pilot study that tested Indian and Singaporean consumers intending to have healthier mornings.
A long-term educational campaign by pharmaceutical company MSD Romania that successfully raised awareness of the dangers of cervical cancer among women and persuaded the government to address the topic has won a top SABRE award.
Harry’s, Estee Lauder, Wellman, Coty and Freedom beer are among the brands who are backing a drive to address issues around men’s health – and mental health in particular, as UK Mental Health Awareness Week begins.
Pharmaceutical companies will be required to include the list price of certain prescription drugs in television advertisements, in a move that the Trump administration believes will help drive down prices.
Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.
New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
With the legalisation of cannabis in Canada and in certain states in the USA, brands both producing product and writing about it are having to adapt to a new world, moving out of the counterculture and into the mainstream.
Sam Peña-Taylor, Event Reports, MRS Impact, March 2019
VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.