Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its ...
Consumers respond far more favourably to digital ads that are viewed on trusted editorial sites, suggesting that high-quality journalism has a “halo effect” and generates a more engaged audience for advertisers.
The viewability of TV ads is being questioned, as new research suggests that one-in-three ads on TV are not watched by anyone and there is a growing demand from TV industry executives for common standards for ad viewability across TV and video.
Nick Morley, WARC Exclusive, October 2018
Explores how the clean up of digital advertising is likely to unfold as we approach the end of 2018, following the industry’s brand safety scandals, changing viewability demands, and ad fraud developments.
GLOBAL: Advertisers and publishers focused on digital reach and audiences are paying a potentially expensive price by neglecting context and the attention and sales conversions that it can bring, an industry figure has argued.
BALI: With KPIs such as ad viewability and on-target percentages at stake, marketers should “go back to basics” and tackle the problems of ad blocking and invalid traffic that have been plaguing the industry, according to a senior ...
Mike Follett, Admap, June 2018, pp. 30-32
Reveals the strong correlation between ads that achieve a minimum attention threshold and sales conversions and expands on how size of ad, type of website and user experience all have a part to play in the impact on attention to advertising.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.