News
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28 November 2019
Useless emails – unactionable one-word pleasantries – are costing the planet, according to new research that suggests how one less email a day from every adult in the UK would save as much carbon as 81,152 flights to Madrid.
Article
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Research on WARC, November 2019
Native ads and their multiple innovative formats are best equipped to deliver experiences that entertain, inspire, and solve for the real needs of consumers from awareness to conversion.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
Case Study
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ARF Ogilvy Awards, Silver, 2019
PACCAR Parts, a truck designer and manufacturer, reversed its loyalty programme growth plateau in the US by launching a machine learning system to help personalise its offer.
News
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27 August 2019
Search advertising, closely followed by weekly marketing emails, are the most effective methods of influencing consumer purchasing decisions, according to a recent survey on both sides of the Atlantic.
Case Study
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SABRE Awards, In2 EMEA, PR Agency Citizenship, Gold
apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.
News
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09 May 2019
Almost a year on from the implementation of GDPR, marketers are generally confident about their compliance levels and there is evidence that increased consumer trust in brands has helped drive better customer engagement for email marketing.
Case Study
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Richard Calvert, Louisa Osmond, WARC Awards, Shortlisted, Effective Innovation, 2019
British fragrance house Jo Malone London ran a personalised email campaign driven by AI and data to increase rate of repurchase and drive sales among its customer base.
News
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26 February 2019
Consumers report receiving considerably fewer marketing emails following the introduction of the European Union’s rules on data protection and individual privacy.
Article
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David Ward, ANA Magazine, B2B Marketer, January 2019
Marketers are using five trends in B2B email marketing to boost deliverability rates and increase automation.
Case Study
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Data and Marketing Association, Gold, 2018
McDonald's, a fast food company, increased players of its Monopoly game and restaurant visits by launching an online game and sending out winners' emails to show that people can actually win.
Case Study
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Data and Marketing Association, Silver, 2018
Jo Malone (JML), a perfume and scented candle brand, created a joined-up, multi-channel campaign across the brand's major touchpoints to increase revenue in the UK.
Case Study
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Data and Marketing Association, Silver, 2018
Formula One (F1), the highest class of single-seater auto racing, increased interest in the sport in the UK by launching an email campaign with exclusive content such as track-side photos.
Case Study
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Data and Marketing Association, Silver, 2018
Bupa, an international healthcare group, increased customer engagement in the UK by introducing a new data strategy that allowed it to cross-sell to its members based on email clicks.
Case Study
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Data and Marketing Association, Gold, 2018
Direct Line, an insurance company, educated UK consumers on the importance of taking out insurance by launching a personalised video campaign that sent unique versions of its video ad to each customer.
Case Study
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Data and Marketing Association, Bronze, 2018
SEAT Arona, a sport utility vehicle, used email technology to retain the attention of UK consumers which contributed to 2230 car orders.
Case Study
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Data and Marketing Association, Silver, 2018
Virgin Holidays, a tour operator, increased footfall in UK storefronts using AI technology to personalise users' communications – without a TV budget.
Case Study
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Data and Marketing Association, Gold, 2018
Britain's Beer Alliance, a cross-industry group of brewers and pub groups, used petition signatures and emails to MPs to fight beer tax in the UK.
Case Study
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Data and Marketing Association, Bronze, 2018
Suzuki, the automobile company, persuaded motorists in the UK to opt in to its communications in light of the GDPR.
Case Study
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Data and Marketing Association, Gold, 2018
The Guardian, a British daily newspaper, encouraged its readers to opt in to its emails post-GDPR by rebuilding its preference centre and creating humorous communications.
Article
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Marylyn Donahue, Event Reports, Digital Pharma East, October 2018
The California Consumer Privacy Act (CCPA) will transform how brands gather and employ consumer data in the state – and, potentially, beyond.
Article
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Reed Karaim, Event Reports, DMA &Then, October 2018
American Express, the financial-services provider, has used personalization to enhance its email marketing efforts.
Article
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Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
Houlihan's, a restaurant chain, used consumer data to provide targeted communications, which increased sales in the US.
