Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Canon, a camera brand, rebuilt Canon camera relevance and sales, launched a three-phase campaign in the US that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.
Design Business Association, Gold, 2019
Eleni & Chris, a haircare brand, launched its salon professional range of haircare in Norway and Sweden with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR).
SABRE Awards, EMEA, Digital Campaign, Gold, 2019
The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.
SABRE Awards, EMEA, Nordics, Gold, 2019
The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.
Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Brands that are perceived as running more creative or expensive ads may see benefits whether they are focused on reaching consumers or business-to-business customers, a study in the Journal of Advertising Research (JAR) has argued.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.