Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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WARC Category Intelligence, August 2019
Campaign updates and category trends in credit cards.
News
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12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.
News
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04 July 2019
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the ...
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.
News
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05 June 2019
As India’s payments system slowly evolves away from cash towards alternatives like mobile and cards, Mastercard is focusing efforts on changing habits across two diverse consumer segments.
Article
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Euromonitor Strategy Briefings, April 2019
Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.
News
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28 May 2019
LendingTree, the online lending marketplace, has seen major benefits from shifting its focus to prioritise the lifetime value that is generated by its customers.
Article
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Anil Thakraney, Event Reports, Content Marketing Summit Asia, May 2019
Mastercard, the global payment services company, is betting on India as the next growth frontier.
Article
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Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
LendingTree, the financial services company, has found that a shift to focusing on customer lifetime value has helped inform its marketing and broader strategy.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Case Study
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Jessica Perrin, WARC Awards, Entrant, Effective Content Strategy, 2019
Financial services company Bank of America launched content on the most joyful destinations around the world to increase consideration of its Travel Rewards card in the US.
Case Study
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Sebastián Tarazaga, Dany Minaker, María Quinzio, Mathilde Plisson, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Credit card brand Tarjeta Cencosud employed a humorous campaign to build awareness and consideration in Argentina and reduce consumers' use of other credit cards.
Case Study
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Diana Lopes, Rob Sellars, WARC Awards, Entrant, Effective Social Strategy, 2019
Payments technology brand Visa used the power of footballer Zlatan Ibrahimović and social media to engage audiences during the FIFA World Cup 2018.
Case Study
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Sebastián Tarazaga, Dany Minaker, María Quinzio, Mathilde Plisson, WARC Awards, Shortlisted, Effective Innovation, 2019
Argentine retailer Cencosud used digital and social media to increase its subscriber base of customers for its credit-card brand Tarjeta Cencosud and generate commitment to the card from existing users via a partnership with NGO Techo.
Article
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Euromonitor Strategy Briefings, March 2019
Examines how financial payments are being carried out in APAC, including a regional overview of the category, leading companies and brands and forecast projections.
News
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26 March 2019
Apple TV+, the new Apple streaming service announced yesterday, pitches the device manufacturer into a crowded market as it shifts its business strategy towards original content and digital services.
News
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15 March 2019
Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications.
Article
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Raja Rajamannar, WARC Exclusive, March 2019
Mastercard CMO Raja Rajamannar shares lessons from the two-year process the payment brand underwent to create a sonic brand architecture.
Rankings
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WARC Effective 100, 2019
Mastercard, the payments company, changed the way New Zealanders used their card by bringing back rugby legend Richie McCaw for one last game.
Article
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David Ward, ANA Magazine, ANA Magazine, January 2019
Advice from marketing executives at Denny's, American Express, and Deluxe Corp, among others, on when and how to breathe new life into a brand in the US.
News
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09 January 2019
Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.
