Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc.
Case Study
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IPG Mediabrands, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Financial services brand Mastercard created a gastronomy-based promotion to increase transactions and raise awareness of its offer in Colombia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
HSBC, a banking brand, increased penetration and sign ups for its Visa Platinum credit card in Singapore by launching a social experiment film and targeted media that showed the importance of spending quality time with your family.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Visa, a financial services company, launched a Christmas film in the UK that connected emotionally with consumers by encouraging them to visit their local high street retailers.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Visa, a financial services company, increased its share of voice during the football World Cup, as its official sponsor, by launching a campaign that saw Zlatan Ibrahimovic return to the tournament.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Mastercard, a financial services brand, used influencers to launch a promotion that awarded users with travels depending on the amount of transactions they took on, hence increasing transaction numbers and brand engagement in Brazil.
News
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23 September 2019
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their passion points, having concluded six years ago that traditional advertising just wasn’t as effective.
News
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20 September 2019
Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
Case Study
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SABRE Awards, Asia-Pacific, Financial Services, Gold, 2019
CITIC, a state-owned investment company, connected with women in China on International Women's Day to increase applications for its credit card.
News
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10 September 2019
John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data: around one in every 15 purchases made using the John Lewis credit card are made between midnight and ...
Case Study
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Kyla Caparas, Ryan Caidic, Misha Lecaros, WARC Prize for Asian Strategy, Entrant, 2019
A local commercial and investment bank in the Philippines, Rizal Commercial Banking Corporation (RCBC), used geo-targeted Facebook ads to reach potential applicants and encourage uptake of its Bankard credit card.
Case Study
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Kyla Caparas, Ryan Caidic, WARC Prize for Asian Strategy, Entrant, 2019
Local commercial and investment bank, Rizal Commercial Banking Corporation (RCBC), decided to forgo mass marketing in the Philippines to target unbanked Filipinos online and change its image from traditional business bank to digitally innovative consumer brand.
Case Study
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Cristina Buenaventura, Benedict Santiago, Ethel Datario, WARC Prize for Asian Strategy, Entrant, 2019
Credit-card brand Visa used targeted online and in-flight ads to communicate with spontaneous travellers within Southeast Asian destinations in Vietnam, Singapore, the Philippines, Malaysia and Indonesia.
Research Paper
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Robert Adams and Elizabeth P. Morgan, ESOMAR, Congress, 2019
Highlights key best practices identified by Visa, the financial services company, for accomplishing transformation through technology-based strategy.
Article
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WARC Category Intelligence, August 2019
Campaign updates and category trends in credit cards.
News
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12 August 2019
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.
News
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04 July 2019
Data and technology are central to the future of brand marketing, but marketers first need to join all the dots – internally and externally – while all the time protecting privacy and addressing regulatory concerns, according to the ...
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.
News
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05 June 2019
As India’s payments system slowly evolves away from cash towards alternatives like mobile and cards, Mastercard is focusing efforts on changing habits across two diverse consumer segments.
Article
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Euromonitor Strategy Briefings, April 2019
Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.
Article
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Anil Thakraney, Event Reports, Content Marketing Summit Asia, May 2019
Mastercard, the global payment services company, is betting on India as the next growth frontier.
