Stephen Whiteside, Event Reports, Breaking Brand, May 2019
Research by effectiveness experts Les Binet and Peter Field found that advertising can play a vital role for digital-first enterprises, even if these brands often diminish the role of paid-for communications.
Luckin Coffee is a coffee company best known as the one-year-old challenging Starbucks in China. The homegrown startup has now filed for an IPO in the United States, as it races to open more outlets than its Seattle-based competitor.
A storm of probes, alleged misdemeanours, and reports of a toxic working culture has gathered over the UK fintech company Revolut, as the once fresh face of the finance world starts to look much like the old guard.
Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.
Established companies are taking note of the direct-brand revolution and “following fast” in this space via a mix of acquisitions, partnerships and innovations, according to Randall Rothenberg, CEO of the Interactive Advertising ...
US coffee chain Starbucks is well-established in China, where it has been operating for 20 years and has grown to be the market leader, but it is now facing serious competition from a Chinese start-up that launched just 15 months ago.
Olga Kudryashova and Hessa Al Sudairy, WPP Atticus Awards, Highly commended, 2018
Several factors have led the 'connected' generation of Saudi Arabia to develop a new business model: services, ready-made and made-to-order goods are being promoted, sold and delivered by private individuals almost entirely using Instagram and WhatsApp.
Sam Peña-Taylor, WARC Exclusive, August 2018
Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.
BENGLARU: Flipkart has spent a reported $40m to acquire Liv.AI, an AI-led speech recognition start-up, in a move expected to boost the e-commerce player’s appeal with the next wave of India’s internet users and online shoppers.
LONDON: Threads Styling is an e-commerce service without a website and without an app. The fact that is has raised $20 million in funding for its innovative, messenger-based personal stylist service, points to the future of luxury retail online.
SAN FRANCISCO: Juul Labs, the vaping startup, has posted record sales of over $1.1bn and boasts 70% of the American e-cigarette market, but criticism isn’t far away; the response from authorities has been unsure and research findings have ...
PARIS: Residents of several major European cities have made use of bike-sharing schemes ever since Paris pioneered the hugely popular Vélib system in 2007 and now the French capital is about to become a test bed for e-scooters.