Latin America
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Case Study • SABRE Awards, LATAM, Diamond, 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019
Case Study • SABRE Awards, LATAM, Diamond, 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019
News • 07 October 2019
Research Paper • Ángeles Rodríguez, Daniel Cárdenas and Elisa Romo, ESOMAR, Congress, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Article • Chiara Manco, WARC Exclusive, June 2019
Case Study • Dante Levi Bautista, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Juan Carlos Guerrero, Antonio Lozano, Ulises Urdapilleta, Rosa Vera, WARC Awards, Entrant, Effective Content Strategy, 2019
Research Paper • Angel Heredia Chía, Omar Schoijet and Ana Victoria Garcia, ESOMAR, Latin America, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • Axel Aldana Lobo, Rankings Articles, March 2019
Rankings • WARC Effective 100, 2019
Article • Tom Pattinson, WPP Atticus Awards, Merit, 2018
Case Study • Marco Cordero, Yuridia Ruiz, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • MMA Smarties, Finalist, LATAM, 2018
Case Study • MMA Smarties, Bronze, LATAM, 2018
Case Study • MMA Smarties, Gold, LATAM, 2018
Case Study • MMA Smarties, Bronze, LATAM, 2018
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Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Article • Carlos Pezzani
Creative agencies in Latin America continue to work like they did fifty years ago but baby-boomer organizations that remain untouched in their basics will have to evolve. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Research Paper • Federico Barallobre and Sebastian Corzo
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages.