Major media owners in Australia have banded together for what is touted to be the largest combined campaign in the country’s history, in a bid to encourage c-level executives to put their dollars behind advertising.
More than three-quarters of marketers in Southeast Asia say that new customer growth is slow or stagnant and at least two-thirds believe budget sacrifices will have to be made in 2020, a new survey has revealed.
Marketers around the world face similar challenges, around areas such as changing media consumption and the impact of new technologies, but in Asia, priorities can differ according to data from the WARC Marketer’s Toolkit 2020 . The data ...
In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy issues, according to WARC’s ...
Multicultural representation is still falling short in marketing departments, according to a study from the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit.
There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion between CMOs and their own marketing teams.
A CMO focus on customer value, extreme bifurcation of customer experience (CX) and a surge in privacy class-action lawsuits are what marketers have to look forward to in 2020, according to Forrester’s Predictions 2020 report.
Amy Rodgers & Dr. Emma Slade, October 2019
Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
QSR titan KFC has created impressive work across much of the world’s most populous continent, carving out a significant position in the market; at Spikes Asia, Annabel Fribence, CMO of KFC Asia Central described the process.
Low Lai Chow, Event Reports, Spikes Asia, September 2019
At Spikes Asia 2019 Annabel Fribence, CMO of KFC Asia Central, talks about embracing the pace of change within marketing and how the brand approaches the quest for cultural resonance in each market in the region.
Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.