This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
Jenny Chan, WARC Exclusive, November 2019
Singles' Day 2019, akin to Cyber Monday or Black Friday in the US, has raked in more cash in the bank than 2018 and hit US$38.4 billion in gross merchandise volume worldwide, though the GMV number doesn't tell the complete story.
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
Emma Jeffers, WARC Exclusive, October 2019
Reveals insights and findings from Ocean Outdoor and Unibail-Rodamco-Westfield’s research into the impact of digital out-of-home (DOOH) as a broadcast channel and how live broadcasts and pre-scheduled content drives brand affinity and engagement.
The development of e-sports has been earmarked as a “city-level strategy” in Shanghai, according to Yu Xiufeng, director of Shanghai’s culture and tourism administration, speaking at ChinaJoy, Asia’s largest gaming and ...
Lazada, the Southeast Asian e-commerce platform owned by Alibaba of China, aims to build on the success of its daily in-app live streaming activities in Malaysia, the Philippines and Thailand and roll out the tech to other markets in the region.
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
There are just 12 days to go before this season’s Indian Premier League (IPL) begins and Star India, the official broadcaster of the tournament, has revealed that it will offer targeted ads to cricket fans for the first time.
Sports rights are no longer the preserve of TV broadcasters, as new players tap into this market as a way of attracting and engaging consumers, but some are finding the process more straightforward than others.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.