Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
TikTok, the Chinese viral video app that is hugely popular among teenagers, has been operating in the US for two years and now plans to ramp up its challenge to the Google-Facebook “duopoly” with an ambitious advertising strategy of its own.
Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
A consortium of Australian publishers has launched a programmatic ‘Editorial Video Marketplace’, intended to “simplify buyers’ access to this professionally produced premium content with extensive daytime audience reach and scale”.
Facebook is known for its strategy of spotting a competitor and copying the best parts; with Lasso, it has cloned the popular ByteDance app TikTok and, following some leaked audio, there are now a few hints as to what it involves.
Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.