Online & mobile research
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Article • WARC Best Practice, January 2019
Case Study • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2019
Case Study • ARF Ogilvy Awards, Bronze, 2019
Case Study • ARF Ogilvy Awards, Gold, 2019
Article • Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019
Research Paper • Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Nick Pearson and Carine Guillou, ESOMAR, Congress, 2019
Research Paper • Matthew Roberts, ESOMAR, Congress, 2019
Research Paper • Maria Domoslawska and Jake Moskowitz, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Article • Rebecca Koppie and Greg Flemming, Admap, August 2019
Research Paper • IAB Europe Research Awards, Winner, Audience Measurement, 2019
Research Paper • Oriol J. Bosch, Melanie Revilla and Ezequiel Paura, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 359-365
News • 24 May 2019
News • 21 May 2019
Article • Geoffrey Precourt, Event Reports, MMA Impact, March 2019
Article • Alexandru Cernat and Mingnan Liu, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 266-286
News • 23 April 2019
Research Paper • Garnette Weber, Cláudia Mota and Dalila Antonacachi, ESOMAR, Latin America, 2019
Research Paper • Edmar Bulla and Enric Cid, ESOMAR, Latin America, 2019
Article • Research on WARC, April 2019
Article • Kyle Findlay, WPP Atticus Awards, Merit, 2018
News • 18 January 2019
Research Paper • Hugh Neffendorf, Chris Wroe, and Aled Davies, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 635-639
Research Paper • Bill Page, Zachary Anesbury, Sophia Moshakis and Alicia Grasby, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 456-463
Research Paper • MRS Awards, Winner, MRS Award for Applications of Research, 2018
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Article • Jennie Roper and Dr Alistair Goode
Media company Kinetic turned to the Mere Exposure Effect to gain a better understanding of how to apply behavioural cognitive science to today’s advertising industry, and made several discoveries. -
Article • 04 April 2019
Details research carried out by advertising agency RPA that reflects the thoughts of more than 1,090 Gen Z researchers and research participants. -
Article • 18 March 2019
Explores how online communities have emerged as an alternative to online panel research, being an effective way of interacting with and sourcing customer insight. -
Article • 31 January 2019
Summarises knowledge and offers guidance and reading on social listening and real time research, the process of gathering data from audience conversations across social media platforms and processing into structured insights. -
Research Paper • Sven Am and Julliette Margerand
Suze, the French alcoholic drink, rejuvenated its strategy to reach a younger and more mindful target in France, Switzerland, Germany and the US. -
Article • Will McInnes
This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.