Article
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WARC Best Practice, June 2019
Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Free Democrats Party (FDP), a political party in Germany, rejuvenated its party by attracting young voters in Germany.
News
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24 April 2019
The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range ...
News
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13 March 2019
The run-up to the 2020 US election is raising the prospect of new records being set for political ad spending, broadcasters say.
Opinion
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Juan Isaza, February 2019
Two of Latin America’s largest economies have taken very different political paths for 2019. DDB Latina’s Juan Isaza explores what these divisions could mean for brands across the continent.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2019
Once the United Kingdom leaves the European Union, it can no longer take several rights for granted: key among these is the free flow of data to UK businesses.
Article
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Peter Hirsch, WPP Atticus Awards, Highly commended, 2018
A high percentage of internet commentary, in particular on Twitter, is being generated not by human beings but by bots – software designed to automatically respond to human opinion – which have changed the political landscape, and created a new phase in communications and community.
Article
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Benedict Pringle and Iain Bundred, WPP Atticus Awards, Winner, 2018
Business leaders can benefit from understanding the drivers of electoral volatility and learning lessons from groups that have successfully motivated the public in a time of instability.
Opinion
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Faris Yakob, January 2019
Are advertisements endorsements? When editorial content begins to conflict with a brand’s stated values, is continued investment a gesture of tacit approval? Faris Yakob on whether communications can or should be decoupled from their political context.
News
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19 December 2018
Facebook intends to embark on strict and time-consuming identity checks on all political advertisers in India ahead of next year’s general election.
News
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19 December 2018
Instagram was a vital tool used by Russian trolls to influence voters in the 2016 presidential election, a new Senate report claims.
Research Paper
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Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
News
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14 December 2018
In the midst of a turbulent week in British politics, as Prime Minister Theresa May battles to save her withdrawal agreement with the European Union, marketers in the UK have expressed alarm at the consequences of the country leaving without a ...
Article
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WARC Best Practice, December 2018
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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05 December 2018
A minority of UK companies say they have made any arrangements for the 29 th of March, the date of the UK’s departure from the European Union.
News
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03 December 2018
Cambridge Analytica, the now defunct political marketing firm accused of harvesting data from millions of Facebook accounts, reportedly logged users’ preferences for certain fashion brands to target them with pro-Trump messages during the US ...
Case Study
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MMA Smarties, Silver, LATAM, 2018
Registraduría Nacional de Colombia, the government agency of Colombia that collects and stores statistics on its citizens, promoted voting among Columbia’s youth to decrease abstention rates.
News
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23 November 2018
Google is tightening transparency rules around political advertising ahead of European parliamentary elections in May 2019.
Research Paper
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Gary Ellis, ESOMAR, Fusion, 2018
Through two political case studies in the US and UK, online insights platform Remesh exemplified the positive impact of AI on market research.
News
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07 November 2018
The days of corporates steering clear of any kind of political discourse and focusing only on delivering for shareholders are over, according to key business figures.
News
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06 November 2018
Politicians who turned up the heat on Mark Zuckerberg over privacy and leaked-user information seem to have no problem spending their campaign budgets on Facebook in a bid to win over voters, according to news reports.
News
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01 November 2018
A probe by VICE News reporters has claimed that one of Facebook’s key tools to increase transparency over political ads actually allows anyone to “lie about who is paying for a political ad”.
News
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16 October 2018
US organizations on the political left are most likely to spend big on Facebook and Twitter ads; on Google, the trend is reversed, new research reveals.
News
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15 October 2018
What began as a riff on the commander-in-chief’s limited media diet and limited interest in policy nuance has now been adopted as a legitimate communications strategy by interest groups, a new report has revealed.
News
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04 October 2018
Bots and Russian trolls with political agendas are hijacking pop culture debates on social media on an industrial scale, new research claims.
