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Article • Daniel Nunan and Anca C. Yallop, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 585-587
Article • Chris Barnham, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 478-491
Article • Laurent Florès, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 466-467
Article • Marco Vriens, Stephen Brokaw, Douwe Rademaker and Rogier Verhulst, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 492-501
News • 11 October 2019
Article • Thomas Zoëga Ramsøy, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 281-294
Research Paper • Kajoli Tankha, ESOMAR, Congress, 2019
Research Paper • André Torales, Felipe Ferraz and Nick Nomm, ESOMAR, Congress, 2019
Research Paper • Frank Buckler and Christiane Reimann, ESOMAR, Congress, 2019
Article • Tara Beard-Knowland, Steven Ginnis, Research on WARC, Ipsos MORI, August, 2019
Research Paper • Maria Domoslawska and Jake Moskowitz, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Article • Joaquim Bretcha, WARC Webinars, June 2019
Research Paper • Tony Li and Aruni Ghosh, ESOMAR, Asia Pacific, 2019
Article • Leo Paas, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 233-235
Article • Geoffrey Precourt, Event Reports, ARF AUDIENCExSCIENCE, April 2019
Research Paper • Joseph M. Matthes and A. Dwayne Ball, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 210-222
Article • Luke Perry, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 127-129
News • 03 April 2019
News • 20 March 2019
Article • Brian Carruthers, Event Reports, MRS Impact, March 2019
News • 08 March 2019
Article • Daniel Nunan and MariaLaura Di Domenico, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 22-32
Article • Kyle Findlay, WPP Atticus Awards, Merit, 2018
Article • Laurent Florès, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 558-560
Article • Shelly Rodgers, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 385-389
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Article • Stephen Whiteside
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future. -
Research Paper • Dirk Huisman and Joris Huisman
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models. -
Research Paper • Begonia Fafian and Lucy Davison
Coca-Cola, a soft drink brand, improved internal communications for the insights team in Europe in order to make them as effective and engaging as possible. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Merry Baskin
Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers. -
Article • 02 February 2015
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy.