Research management
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Case Study • MRS Awards, Winner, MRS Award for Insight Management, 2019
Case Study • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Research Paper • Jon Beaumont and Nick King, ESOMAR, Congress, 2019
Research Paper • Ángeles Rodríguez, Daniel Cárdenas and Elisa Romo, ESOMAR, Congress, 2019
Article • Joaquim Bretcha, WARC Webinars, June 2019
News • 06 June 2019
Article • Anil Thakraney, Event Reports, Consumer Insights & Analytics Summit, May 2019
Research Paper • Tony Li and Aruni Ghosh, ESOMAR, Asia Pacific, 2019
Article • Reed Karaim, Event Reports, TMRE, October 2018
Case Study • MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2018
Research Paper • MRS Awards, Finalist, MRS Award for Applications of Research, 2018
Research Paper • MRS Awards, Highly Commended, MRS Award for Financial Services Research, 2018
Research Paper • MRS Awards, Finalist, MRS Award for Healthcare Research, 2018
Research Paper • Radhecka Roy and Sunita Venkataraman, ESOMAR, Fusion, 2018
Research Paper • Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018
Article • Jacobine Lotgering and Cristina Craciun, ESOMAR, Congress, 2018
Research Paper • Holly Rozelle, ESOMAR, Congress, 2018
News • 01 October 2018
Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
Opinion • Gareth Kay_, August 2018
Research Paper • Jameson Watts, International Journal of Market Research, Vol. 60, No. 4, 2018, pp. 408-418
Article • Mary Connors, Event Reports, TMRE in focus, May 2018
Article • Mary Connors, Event Reports, TMRE in focus, May 2018
Article • Low Lai Chow, Event Reports, MRMW APAC, June 2018
Article • Jem Fawcus, WARC Exclusive, July/August 2018, pp. 47-47
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Article • Stephen Whiteside
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future. -
Research Paper • Dirk Huisman and Joris Huisman
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models. -
Research Paper • Begonia Fafian and Lucy Davison
Coca-Cola, a soft drink brand, improved internal communications for the insights team in Europe in order to make them as effective and engaging as possible. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Merry Baskin
Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers. -
Article • 02 February 2015
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy.