This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
Jenny Chan, WARC Exclusive, November 2019
Singles' Day 2019, akin to Cyber Monday or Black Friday in the US, has raked in more cash in the bank than 2018 and hit US$38.4 billion in gross merchandise volume worldwide, though the GMV number doesn't tell the complete story.
As another record-breaking Singles Day unfolded Monday – sales on Tmall alone hit 10 billion yuan in little over 90 seconds – three environmental NGOs have highlighted the issue of the packaging waste generated by such events.
Twitter claims to have become an increasingly important channel for brands in India to engage with shoppers during the festive season, according to the platform’s analysis of data and campaigns over the past five years.
China’s rural areas have added three million new internet users in the first half of this year, rising to 26.3% of its total online population - this growth is boosting and is benefiting from this demographic's e-commerce potential. This is ...
It is expected there will be 310 million digital consumers in Southeast Asia by 2025, with each of them spending an average of US$390, according to a new study from Facebook and Bain & Company, the global management consultancy.
Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
Georgia-Pacific, the manufacturer of brands like Angel Soft toilet paper, Brawny paper towels and Dixie plastic utensils, is honing its retail marketing strategy to keep pace with the digital revolution.
Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Georgia-Pacific, the manufacturer of brands in categories from toilet paper to plastic utensils, is using retail media in order to reach digital shoppers in the environments where they actually make purchases.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.