Advertising best practice, evidence and insights

Article • Research on WARC, Tracjectory, August, 2019

5G – the fifth generation of mobile telecommunications – focuses not on mobile phones, but rather on supporting the entirety of the Internet of Things and the explosion in the flow of data that will come with it.

Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.

Publishers shake up sales units

News • 15 August 2019

Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership.

What's working in hair care

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

Three key trends within marketing innovation

News • 14 August 2019

Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.

Effective Innovation Report: Lessons from the 2019 WARC Awards

Article • WARC Exclusive, August 2019

Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

What's working in Facebook

Article • WARC Category Intelligence, August 2019

Campaign updates and channel trends in Facebook.

The future of luxury hospitality, as Rosewood Hotel Group sees it

Article • Low Lai Chow, Event Reports, Skift Forum Asia, May 2019

Rosewood Hotel Group is taking a considered approach to its international ambitions as it further evolves its brand with changing traveller tastes.

Suntory Holdings Ltd (Drinks and beverages, alcoholic)

Article • Euromonitor Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.

Volvo Cars: The E.V.A. Initiative

Case Study • Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2019

Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.

Aldi Group (Retail)

Article • Euromonitor Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Aldi Group.

Why the automotive category needs to rethink its approach

Article • Daniel Binns, WARC Exclusive, August 2019

Interbrand NY CEO, Daniel Binns, explores the consumer trends and tech disruption shaping the automotive category in 2019.

What’s working in TV

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the TV industry.

Global mobile payment market: Examining the mobile payments industry and its impact on the financial sector

Article • Viktoriya Trifonova, Admap, August 2019

GlobalWebIndex puts the spotlight on mobile payments by presenting its online research among internet users aged 16-64, providing a deep-dive into the industry.

Cashless stores, consumer identity and data privacy

Article • David G.W Birch, Admap, August 2019

Looks at cashless developments around the world and what this means for consumers' privacy.

Future of payments: Admap summary deck

Article • Admap, August 2019

A summary of new thinking and best practice on the future of payments from Admap.

The future of payments

Opinion • Anna Hamill, August 2019

The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.

The rise and rise of no-alcohol beer

News • 01 August 2019

The mainstream beer market may be facing difficulties in its traditional markets but some pockets are doing well, with no-alcohol beer the latest niche to show strong growth, as indicated in Heineken’s latest results.

What’s working in QSR & Fast Food

Article • WARC Category Intelligence, July 2019

Campaign updates and category trends in QSR & Fast Food.

Cannes Lions 2019: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, July 2019

Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.

Insights from the Cannes Creative Effectiveness Lions 2019

News • 31 July 2019

Three major themes emerge from an analysis of this year’s Cannes Creative Effectiveness Lions, including the important role of creative catalysts, PR and social and the enduring power of the real, according to a new WARC report.

Inside P&G’s connected TV advertising strategy

Article • Alex Brownsell, Event Reports, Cannes Lions, June 2019

An overview of Procter & Gamble’s approach to connected TV, its concerns over ad fraud, and understanding how to combine brand building with precision marketing.

Mars Petcare innovates for the future of petcare with Kinship

Article • David Tiltman and Anna Hamill, WARC Exclusive, July 2019

Kinship, an investment fund and start-up accelerator owned by Mars Petcare, offers insights into new ways that large companies can innovate with data and direct to consumer business models.

Lion Corp (Home care)

Article • Euromonitor Profiles, July 2019

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.