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Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

Toyota Motor Corporation: Start Your Impossible

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automobile maker, used inspiring stories to bring to life its vision for the future in its global 360 campaign, which also increased its share price by 11%.

Microsoft 'Xbox Design Lab Originals: The Fanchise Model' – Turning Fans Into Fanchises

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Essity: Bloodnormal

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.

David Sheldrick Wildlife Trust: Hello In Elephant

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness for elephant deaths arising from a loss of habitat, by introducing and translating elephant communications to a global audience.

Apple: @Apple – Countless Perspectives

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology company, promoted the iPhone's camera among consumers globally by launching an Instagram account featuring only pictures shot on iPhones.

Toyota Motor Corporation: Nbc + Paralympics

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automotive brand, influenced the coverage of the Olympic and Paralympic Games to ensure they were equal in US broadcasts.

Toyota Motor Corporation: Good Odds

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automotive brand, launched a global brand building campaign during the Olympic and Paralympic Games by creating a campaign that didn't feature any cars.

Accorhotels (Travel, transport and tourism)

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Accorhotels.

Global adspend: emerging signs of deceleration

News • 13 June 2019

Underlying growth in global adspend is slowing in 2019, according to GroupM’s latest worldwide media forecasts, and is expected to pick up only marginally in 2020.

Häagen-Dazs Redesign

Case Study • Design Business Association, Silver, 2019

Häagen-Dazs, an ice cream brand, implemented a major packaging update and launched three limited-edition ranges to increase market share across the UK.

Parodontax

Case Study • Design Business Association, Silver, 2019

Paradontax, a toothpaste brand, redesigned its brand packaging globally to reflect its message of treating gums and improving gum health through visual ques.

Global consumers spend 800 hours a year on mobile

News • 10 June 2019

The amount of time spent by global consumers accessing the mobile internet has grown from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to ROI agency Zenith.

Cisco study says GDPR compliance brings better data management

Article • Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019

Cisco, the tech and digital services provider, surveyed over 3,000 of its customers and found that most had gleaned benefits from the roll out of the General Data Protection Regulation (GDPR).

Branded content: Creating successful campaigns with ads that don’t look like ads

Article • Belinda Barker, WARC Exclusive, June 2019

Examining winning entries into the 2019 World Media Awards for the dos and don'ts of developing a successful content campaign.

Americans are the most frequent online shoppers

News • 07 June 2019

More consumers are buying online than ever before, and they are also more likely to buy from the same store when they make an online purchase, a new global report has revealed.

How Condé Nast balances global and local

Article • Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019

The global publisher, Condé Nast, has worked to adapt its business from a set of print publications to a global mix of online and traditional publications with central systems and local nuance.

HSBC tunes up its sonic identity

News • 06 June 2019

When HSBC began a global refresh of its brand identity last year, the bank’s well-known red and white hexagon was the most obvious aspect, but no less important has been the development of a sound identity for the first time, says a top ...

Global Marketing Index: May 2019

Data • Amy Rodgers, WARC Data, May 2019

This article summarises the results of the Global Marketing Index (GMI) for May 2019, when the GMI index in the Americas returned to growth for the first time in 2019.

Uber touts cross-promotion for growth

News • 03 June 2019

The first quarterly report since the ride-hailing company filed to go public in May shows that Uber is still haemorrhaging money, but sees bright spots in cross promotions of its services and expansions in new territories.

Using sound to create a 360-degree brand identity

Article • Andrea Newman, Admap, June 2019

Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.

Personal credit cards around the world

Article • Euromonitor Strategy Briefings, April 2019

Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.

Internet to swallow majority of global media spend by 2020

News • 28 May 2019

The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.

How Uber built a real-time sentiment tracker

Article • Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019

Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.

Consumers remain in the dark about GDPR

News • 24 May 2019

It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.

2018 IPA Effectiveness Awards: Insights from the winning campaigns

Article • WARC Exclusive, January 2019

Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
Cannes Lions 2018: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, August 2018

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.
Effective Social Strategy Report: Lessons from the 2018 WARC Awards

Article • WARC Exclusive, October 2018

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.
The future of strategy 2018

Article • WARC Exclusive, July 2018

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
How brands can effectively engage young consumers

Article • Joeri Van den Bergh, WARC Best Practice, June 2018

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.