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Internet in decline beyond Google and Facebook

News • 21 February 2019

New WARC forecasts – based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion.

Apple Inc (Consumer Electronics)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Rapport report on OOH Spend: Just follow the money

Opinion • Paul Sambrook, February 2019

A new report finds that OOH is the only traditional media segment to see consistent ad revenue growth, writes Rapport's Paul Sambrook.

How Tinder championed diversity with #RepresentLove

News • 14 February 2019

Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.

Tinder: #RepresentLove

Case Study • SABRE Awards, Best in show, In2, 2019

Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.

Five reasons why remuneration is still an issue

Opinion • Stuart Pocock, February 2019

Advertising agencies have been around for decades but advertisers still can't agree on the best way to pay for theirs services.

P&G's Pritchard prepares for 'world with no ads'

News • 11 February 2019

Marketers should “start thinking about a world with no ads”, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG giant.

P&G’s Pritchard considers “a world with no ads”

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Procter & Gamble, the fast moving consumer goods manufacturer, is responding to dramatic changes in the advertising ecosystem by preparing for a very different communications landscape.

BBC and Discovery in new global wildlife channel link-up

News • 07 February 2019

The BBC and Discovery have struck a deal to amalgamate their natural history and wildlife content to form a new global, paid-for streaming service.

What’s working in online display

Article • WARC Category Intelligence, February 2019

Global strategies, campaign updates and trends in online display.

The world market for consumer appliances (major)

Article • Euromonitor Strategy Briefings, January 2019

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.

Suzuki wins Grand Prix for partnerships at WARC Media Awards

News • 31 January 2019

A campaign by Suzuki and the7stars in the UK has won the Effective Use of Partnerships and Sponsorships Grand Prix at the 2018 WARC Media Awards for a co-created TV show with Channel 4 that engaged young women and increased sales of the Ignis ...

Voice: technological and consumer considerations for marketers

Article • Alex Wilman, WARC Exclusive, January 2019

Smart speaker penetration is growing fast and represents a major opportunity for brands and marketers, but it is a challenging medium for them to master; research from Northstar offers some pointers.

Content-driven marketing comes of age

Opinion • Alex Delamain, January 2019

The rise of content-driven marketing is continuing unabated, as more and more advertisers increase its importance in their budgets, observes The Economist and World Media Group’s Alex Delamain.

10 tech and media trends in 2019

Article • Dan Calladine, WARC Webinars, January 2019

Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.

Key trends for media owners in 2019: Part of the Marketer's Toolkit 2019

Article • WARC Trends, January 2019

Part of WARC's Marketer’s Toolkit 2019, this report looks at key trends for media owners in 2019.

Nestlé, P&G and Unilever join green initiative

News • 28 January 2019

A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.

2018 IPA Effectiveness Awards: Insights from the winning campaigns

Article • WARC Exclusive, January 2019

Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Mobile advertising has reached a tipping point

Opinion • James McDonald, January 2019

WARC’s latest Global Ad Trends, a monthly report which uses empirical evidence to summarise media trends in advertising, has found that mobile ad formats will attract more money than TV across key markets this year, despite practitioner uncertainty around viewability, ROI and brand safety, and growing consumer privacy concerns.

2020 and beyond: What the future holds for Amazon

Article • Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary, and Patrick Miller, WARC Exclusive, January 2019

Amazon is likely to put a focus on last mile delivery, tech-based offline retail and disrupting the travel category as it seeks e-commerce market dominance.

E-commerce trends: Mid-term Amazon trends to prepare for from 2019

Article • Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary and Patrick Miller, WARC Exclusive, January 2019

Further moves by Amazon into the healthcare and grocery category are predicted to shape considerations for marketers over the mid-term as they jump on e-commerce growth.

E-commerce trends: Amazon predictions for 2019

Article • Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary and Patrick Miller, WARC Exclusive, January 2019

As Amazon continues to shape the e-commerce landscape in many Western countries, Edge by Ascential predicts what 2019 will hold and how brands can respond.

The evolution of effectiveness

Opinion • Neil Godber, January 2019

Wunderman Thompson’s Neil Godber, Convenor of the Judges for the 2018 IPA Effectiveness Awards, shares themes from the judging sessions that demonstrate how effectiveness is evolving.

Who do you trust? The tech sector and traditional news sources

News • 24 January 2019

The tech sector is by far the most trusted industry, according to the latest Edelman Trust Barometer, which also highlights a growing trust gap between traditional news sources and social media.

Mobile hits tipping point this year

News • 24 January 2019

Mobile is currently the second-largest ad medium by spend, and will overtake TV across key markets this year if current growth rates are maintained, according to a new WARC report.

Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
Cannes Lions 2018: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, August 2018

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.
The future of strategy 2018

Article • WARC Exclusive, July 2018

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
WARC 100: Lessons from the world's top effectiveness campaigns 2018

Article • Rankings Articles, April 2018

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
Media Strategy Report 2018: Insights from the WARC Media Awards

Article • WARC Exclusive, April 2018

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.