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Article

Looks at the global market of personal credit cards, including regional profiles, unique card formats and what the future brings for the segment.

Article

Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.

Article

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Examines how Walmart, Kroger and Target are exploring if, like Amazon, they too could exploit the customer data they possess and build an advertising business, with the aim of both increasing basket value and using ads to mitigate revenue losses.

Article

Reviews the global demographic setup, income and key traits of Baby Boomers, while giving insights and examples into what businesses can do to target this consumer segment.

Article

Examines how financial payments are being carried out in APAC, including a regional overview of the category, leading companies and brands and forecast projections.

Article

Details some of the cultural and business angles of Fortnite, the mass-participation shoot-em-up, an extremely popular game with particular interest from Generation Z audiences.

Article

Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.

Article

Details how marketers can utilise virtual influencers to combat potential challenges with influencer partnerships and gain an innovative edge on competitors.

Article

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.

Article

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at key trends for media owners in 2019.

Article

Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.

Article

Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.

Article

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.

Article

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

Article

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

A regional overview of skin care in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.

Article

Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.

Article

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.