SABRE Awards

Benchmarking the best PR work from across the globe

Browse latest case studies

About the Awards

The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.

The awards are delivered by The Holmes Report, the authoritative voice of the global public relations industry.

Find out more about The Holmes Report

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North America SABRE Winners

The most recent North American Awards were announced in May 2019 and winning cases studies are available to read here on WARC.

Diamond SABRE Awards


Bernzomatic Emergency Preparedness

Brand Bernzomatic
Agency Zeno
Country United States

BernzOmatic developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.

The brand developed pre-determined weather criteria and used weather as a signal to deploy creative in a geo-targeted fashion.

The campaign drove over 43,000 people into priority retail locations and an additional 23,000 clicks to its emergency prep landing page.


Cadillac: Now That's a Cardiac

Brand Cadillac
Agency Kovert Creative
Country United States

Cadillac, an automotive brand, promoted its new XT4 model in the US by launching a video commercial featuring hit comedians.

Comedians John Mulaney and Nick Kroll reprised their Broadway characters in a three-minute video taking New Yorkers on a hilarious tour of the city in the XT4.

The video received over 1.83 million views on Cadillac’s combined social channels, garnering over 40 organic press instalments.


T-Mobile: John Legere for CEO of the Year

Brand T-Mobile
Agency N/A
Country United States

John Legere brought his bold, unfiltered philosophy when he joined T-Mobile US as CEO in 2012.

He has led initiatives that re-define the wireless industry and uses social media as a source of intelligence, informing the ideas shaping the company's strategy.

His innovations have changed wireless forever, and he is now reaching over six million Twitter followers, his influence continues to gain traction.


The most recent Latin American Awards were announced in October 2018 and winning cases studies are available to read here on WARC.

Diamond SABRE Awards


Abrintel: Why does my mobile phone have no reception in São Paulo?

Brand Abrintel
Advertiser Abrintel
Country Brazil

Abrintel raised awareness of the problem of limited cell service in São Paulo through its research.

Abrintel conducted a study to identify the locations of over 5,000 cellular antennas in the city, reportin its findings to the media and local government.

After exposing the deficiencies of the telecommunications infrastructure in São Paulo, the City Council scheduled a voting session to approve an updated law.

LG Electronics

70 Years LG Electronics

Brand LG Electronics
Advertiser LG Electronics
Agency MG Consulting
Country Chile

LG became the most visualized brand in national media by creating a closer relationship with technology journalists in Chile.

LG allowed journalists to borrow equipment before its official arrival to the country and provided them with invitations to important international events.

In less than a year LG dethroned Samsung and generated a change in public opinion about LG as a brand.

Goethe-Institut Mexiko

Goethe-Institut Mexiko: Dual Year Germany – Mexico, 2016–2017

Brand Goethe-Institut Mexiko
Advertiser Goethe-Institut Mexiko
Agency Another Company Mexico
Country Mexico

Goethe-Institut Mexiko successfully launched an event, A Duel Year, to promote unity between Germany and Mexico

Goethe-Institut Mexiko created an integrated 12-month campaign consisting of branding and corporate image, PR and social.

The brand got the attention of the general public and urged them to join the event.

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