YouTube Works

Celebrates and champions the most innovative and effective campaigns on YouTube.

Match Made in Hell

US Grand Prix 2021

Match.com: Match Made in Hell (MMIH)

Brand
Match.com
Agency
In-house
Country
United States

Match.com increased brand consideration by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.

Mondelez: Not just a Cadbury ad

India Grand Prix 2021

Mondelez: Not just a Cadbury ad

Brand
Cadbury
Agency
Wavemaker India / Ogilvy India
Country
India

Cadbury's Celebrations used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Telkomsel: Kuota ketengan – salute to ketengers

Indonesia Grand Prix 2021

Telkomsel: Kuota ketengan – salute to ketengers

Brand
Telkomsel
Agency
Romp / OMD Indonesia
Country
Indonesia

Telkomsel increased transactions and brand favourability in Indonesia by launching a YouTube video that targeted young people.

Nike Japan: The future isn't waiting

Japan Grand Prix 2021

Nike Japan: The future isn't waiting

Brand
Nike
Agency
Wieden+Kennedy Tokyo
Country
Japan

Nike increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.

RC Cola: Basta

Philippines Grand Prix 2021

RC Cola: Basta

Brand
RC Cola
Agency
GIGIL Taguig / AdSpark Philippines
Country
Philippines

RC Cola used a humorous campaign to appeal to Gen Z in the Philippines.