The ARF David Ogilvy Awards 2023
Celebrating the critical role of insights that inspire great advertising
About the Awards
The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The most recent Awards were announced in October 2023 and the winning papers are available to read here on WARC.
Grand Prix
Unfold your world
Samsung
Ogilvy New York
United States
Samsung launched Unfold Your World through TV spots and OOH in high-traffic metropolitan areas to radically transform how its third and fourth-generation newest mobile devices, foldables, were marketed.
Gold
Lunchtime is your halftime
Campbell's Chunky
Leo Burnett Chicago
United States
Freedom to be
JPMorgan Chase
Titanium Worldwide New York / Mixx New York / 1964 New York
United States
All-inclusive Boston
City of Boston
Proverb Agency Boston
United States
Child vaccination campaign – your choice, their health.
Houston Health Department
Lopez Negrete Communications Houston
United States
HERe for her
CVS Health
Publicis New York
United States
Friends for life
Freshpet
Terri & Sandy New York
United States
Help protect in the next
Merck
Klick New York
United States
Let's create a new IBM
IBM
Mindshare New York
United States
Aged by audio
Kellanova Cheez-It
Leo Burnett Chicago
United States
Froot Loops world
Kellanova Froot Loops
Leo Burnett Chicago
United States
Do whatever tastes good
Malibu
Wieden + Kennedy London
United States
Men have skin too
Old Spice
Wieden + Kennedy New York
United States
Men have skin too
Old Spice
Saatchi & Saatchi New York / Intertrend Communications Long Beach / Conill Advertising El Segundo
United States
Silver
Do it every night
Cascade
Saatchi & Saatchi New York
United States
The living portrait of NYC
Citizens
Ogilvy New York
United States
See me
Clinique
Gates Creative Agency New York
United States
Natural
Corona
Wieden + Kennedy London
United Kingdom
Let's hear it from hands
Dove
Ogilvy New York
United States
We do
Ford
UniWorld Group Detroit
United States
It matters where you stay
Hilton
TBWA\Chiat\Day New York
United States
How wonderful is that?
Intel
VMLY&R New York
United States
Guess less, sell more
Intuit Mailchimp
In house
United States
Tony the Tiger on Twitch – the first mascot turned streamer
Kellanova Frosted Flakes
Leo Burnett Chicago
United States
Got booster?
Pfizer
VMLY&R New York
United States
Tear the paper ceiling
The Ad Council in partnership with Opportunity@Work
Ogilvy New York
United States
Smart takes
Travelers Insurance
Hungry Man London
United States
More to love
Tyson® Brand
GSD&M Austin
United States
Chicken sandwich split
Wingstop
Leo Burnett Chicago
United States
Bronze
Expect something more with AAA
American Automobile Association
Digitas New York
United States
Long live your teeth!
ACT
Terri & Sandy New York
United States
Believe in better
Forty Creek
Leo Burnett Toronto
Canada
Driven for generations
Lexus RX
IW Group Los Angeles
United States
Perfect your pout
MAC
Gates Creative Agency New York
United States
Seek and prosper
S&P Global
Joan Creative New York
United States
Breath of stress air
Truth Initiative
Mojo Supermarket New York
United States
Uber don't eats
Uber Eats
Special US Los Angeles
United States