Carlton: Overtaking the classics to become Australia’s favourite beer
Brand Great Northern Brewing Company
Agency Clemenger BBDO
Advertiser Carlton & United Breweries
Carlton & United Breweries, a brewing company, launched a series of TVCs that celebrated its beer through the beauty of the great outdoors.
The series of TVCs that captured the relaxed and chilled excitement of a great weekend away, not an amped up lad's weekend, championing the beauty of the great outdoors.
The brand increased its market share from 2.2% in 2015 to 12% by 2018 and overtook and stole share from XXXX Gold leading to a market share of 12%.