Paytm, the Indian digital payments firm, is putting money behind a new marketing effort and an expanded content offer to help it double its number of monthly active users from the current figure of 140 million by March next year.
Frictionless commerce is on the rise but what remains important for retailers is “to look at what triggers the customer to buy, and how they actually buy it”, said Anke Zeller, vice president of group strategy for payment solutions ...
There is a paradigm shift coming as the retail experience moves from being centred on checking out to checking in, but an industry observer warns of possible privacy issues and discrimination against low-income people.
Smooth mobile user experiences will be important areas of focus for payments providers in 2019 and beyond, with high-performing integrations and partnerships also top of mind for financial services brands.
The August issue of Admap puts the spotlight on the future of payments. Sanjib Kalita, from Money20/20 and Guppy, explains key trends in payments, including digital identities, data as a value driver and the importance of brand trust.
Looks at how payments becoming invisible will present unprecedented challenges for the established financial service brands as they struggle to keep up with the changing banking behavior and rising customer expectations.
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
Carl Bratton, Ann Constantine and Nic Pietersma, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018
Direct Line Group (DLG), a British insurance company, measured the impact of marketing in both the short and long term to provide a holistic view of how brand acquisition and investment influence consumers.