Household & domestic

Australia's hipages moves to The Block for branding push

News • 09 August 2019

Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will begin airing in August.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • Delon Wang, WARC Webinars, August 2019

Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.

Jotun Fenomastic Wonderwall: Kids Collection

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019

Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • WARC Exclusive, May 2019

Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.

Jotun Fenomastic Wonderwall: Kid Collection

Case Study • Alvaro Bretel, WARC Awards, Entrant, Effective Content Strategy, 2019

Paint brand Jotun worked with children to appeal to parents and increase sales of its premium product in the Arabian Gulf.

Nippon Paint: Child Wellness Range

Case Study • Chan Su Ling, Chow Chia Yuin, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Dulux: Becoming a game changer in DIY e-commerce

Case Study • Dmitry Anureev, WARC Awards, Entrant, Effective Innovation, 2019

Paint brand Dulux overhauled its SEO and product pages to grow sales in online DIY store OBI in Russia.

Boysen: KNOxOUT Project – This is a tree

Case Study • AME Awards, AME Awards, Bronze, 2019

Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.

Nippon Pylox: If you can dream it, you can Pylox it

Case Study • Chan Su Ling, Nichelle Ng, WARC Media Awards, Silver, Best Use of Data, 2018

Nippon Pylox, a Malaysian spray paint brand, increased sales despite a limited marketing budget by understanding its target audience.

Boysen: Boysen Girls

Case Study • RJ Paculan, Ryan Caidic, John Ed De Vera, WARC Prize for Asian Strategy, Entrant, 2018

Paint brand Boysen employed an integrated campaign in the Philippines to raise awareness in a low-involvement category.

Dulux Ireland – Painting an invincible story of success

Case Study • Institute of Advertising Practitioners in Ireland, Silver, ADFX Awards, 2018

Weathershield, a Dulux sub-brand of exterior paint, renovated its creative and media strategy to centre around an online film that helped boost sales by 15%.

Nippon Pylox: If you can dream it, you can Pylox it

Case Study • Chan Su Ling, Nichelle Ng, WARC Prize for Asian Strategy, Silver and Research Excellence Special Award, 2018

Spray paint brand Nippon Pylox tapped into distinct specialist user communities to increase engagement and drive sales in Malaysia.

Stanley Black & Decker taps purpose as a brand-building tool

Article • Mary Connors, Event Reports, ANA Masters of B2B Marketing, June 2018

Stanley Black & Decker, a company active in sectors from tools and household hardware to security and healthcare, has tapped the power of purpose to boost its marketing activities.

Sodimac: Hijacked Highway

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Sodimac, a Chilean home improvement warehouse, increased its sales in Peru by taking over 15km worth of billboards on a busy highway to the beach, during summer.

Nippon Pylox: If you can dream it, you can Pylox it

Case Study • Chan Su Ling, Nichelle Ng, WARC Awards, Bronze, Effective Content Strategy, 2018

Paint products company Nippon Paint Malaysia engaged communities and their influencers in a campaign to cement a niche among the highly competitive spray-paint category.

Narellan Pools: 'Diving into Data ' (Australia)

Rankings • WARC Media 100, 2018

Contains the creative for the 'Diving into Data ' campaign for Narellan Pools by the agency Affinity in Australia.

AEG POWERTOOLS Warranty Campaign

Case Study • Design Business Association, Silver, 2018

AEG Powertools, the electrical equipment brand, advertised its new six year warranty scheme through a new tag line and a striking colour palette in Europe.

Stanley Black & Decker: Floor 99.9

Case Study • Integrated Marketing Communications Council Europe, Silver, 2017

Stanley Black & Decker, a manufacturer of industrial tools and household hardware, promoted its steam cleaners by showing consumers in Belgium that they could literally eat off the floor after using the product.

Digital forensics: The Dulux LifeLab case study

Research Paper • Andy Davidson and Fiona Hall, ESOMAR, Big Data World, November 2017

Dulux, a paint brand, used a new research methodology that harnesses the power of social data, which enabled it to understand painting and decorating in the wider context of UK consumers' lives.

Colour Academy: Saroj, The Leader

Case Study • Prem Narayan, Vipasha Bhuptani, Sumana Suresh and Amrita Basu, WARC Prize for Asian Strategy, Bronze, 2017

Paint brand Asian Paints used a multichannel approach to drive admissions to its Colour Academy and make painting a desirable and respectable profession in India.

Leroy Merlin: 2016 e-Catalogue Cross-Device Activation

Case Study • MMA Smarties, Finalist, EMEA, 2017

An innovative cross-device campaign helped Leroy Merlin, the international home improvement company, target tablet users in the right context in France.

Dulux: China gets colourful

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Dulux, the paint company, used an event with PR to launch an interior design award that would encourage Chinese people to use more colour in their homes.

Dulux Ambiance: Personalize Your World

Case Study • Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how paint manufacturer Dulux targeted home-owners in Singapore to launch its Ambiance special effects paint range.

Suvinil Maxx Rendimento: Breaking prejudice

Case Study • SABRE Awards, Winner, LATAM, Business to Business, 2017

Suvinil, a premium paint brand, increased sales by launching a webseries that showcased its products while also providing tips and useful information to its Brazilian customers.

Schlage elevates perception of door hardware

Case Study • SABRE Awards, Gold, North America, Home and Furniture, 2017

Schlage, a lock manufacturer, successfully increased locks' profile in the US home décor market by launching a campaign that highlighted door hardware as a design feature.