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Case Study • Irin Ko, WARC Prize for Asian Strategy, Entrant, 2019
Article • Euromonitor Profiles, August 2019
Case Study • SABRE Awards, EMEA, Public Education , Gold, 2019
Rankings • WARC Creative 100, 2019
Case Study • SABRE Awards, Micro Marketing, In2, 2019
Case Study • MMA Smarties, Finalist, LATAM, 2018
Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Irin Ko, WARC Prize for Asian Strategy, Shortlisted, 2018
Case Study • SABRE Awards, South Asia, Consumer Products/Services, 2018
Case Study • Effie Worldwide, Bronze, North American Effies, 2018
Case Study • SABRE Awards, Gold Sabre Award For Marketing To Youth, EMEA, 2018
Case Study • SABRE Awards, North America, The SABRE Award for Superior Achievement in Brand-Building, 2018
Case Study • SABRE Awards, North America, Consumer Products, 2018
Case Study • Design Business Association, Bronze, 2018
Case Study • SABRE Awards, Best In Show #4, In2, 2018
Rankings • WARC Creative 100, 2018
Case Study • Adrian Mills, David Phillips and Chamari Kariyakaranage, WARC Media Awards, Silver, Effective Channel Integration, 2017
Case Study • Chamari Kariyakaranage, David Phillips, Adrian Mills, WARC Awards, Silver, Effective Social Strategy, 2017
Case Study • SABRE Awards, Gold, North America, Marketing to Youth, 2017
Case Study • SABRE Awards, Gold, North America, Consumer Products, 2017
Case Study • Chamari Kariyakaranage and Adrian Mills, WARC Prize for Innovation, Entrant, 2017
Article • Geoffrey Precourt, Event Reports, ANA Brand Masters Conference, February 2017
Case Study • Case Studies on WARC, 2016
Case Study • Ferenc Novak, Balazs Buza and Viktoria Kecskes, WARC Media Awards, Entrant, Effective Channel Integration, 2016
Case Study • Kahwei Low, WARC Media Awards, Gold, Best Use of Data, 2016
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Case Study • 17 June 2019
Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad. -
Article • 14 May 2019
Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix. -
Rankings • 07 May 2019
Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year. -
Article • 31 October 2018
Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100. -
Article • 30 July 2018
Global strategies, campaign updates and trends in the cleaning products category. -
Case Study • 22 June 2018
Pedigree, a pet food brand, increased its sales and dog adoptions by creating the Pedigree Child Replacement Programme, which targeted the parents of children who have left their home in New Zealand.